Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Recycling your content to get the most value
Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]
Managing social over the holiday season
Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]
Spring clean your owned media assets
In this climate, there always seems to be a new kid on the social media block. Something shiny and new; bigger and better. The pace of change often leads us down a path chasing new platforms and mediums at the expense of established channels on which [...]
Instagram Analytics for Business Accounts
When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]
How mobile friendly is your website?
In a modern-day marketing environment, it’s essential to provide a seamless mobile website experience for your customers. It’s imperative for success. Not only is mobile dominating search, social media and online shopping, smartphone use also continu [...]
Convert your Instagram account to a business account
Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]
How to create good content
By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, if you don’t by now here’s your wake-up call – you need content. Simple as that. The best designed website with the trickiest features m [...]
Latest Social Media Trends in Australia: 2016 Sensis Social Media Report
Data on Australian’s social media trends is rare as hen’s teeth. Sensis is an Australian marketing services company, mining information through its digital consumer businesses: Yellow Pages, Whites Pages, True Local, Whereis, Skip. So when Sensis rel [...]
Cyber safety – keeping our kids safe online
There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]
Top 5 tips to build your wine club
Wine clubs represent the golden ticket to stable long-term revenue for wineries. More and more, wineries are focusing on this direct-to-consumer revenue stream because it represents an opportunity to build an intimate relationship with your most valu [...]