Mastermind Consulting | Marketing Consulting | Social Media

Mastermind
[mas-ter-mind]

noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like

verb: to plan and direct (a usually complex project or activity), especially skillfully.

For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.

Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.

Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.

Why is User Generated Content Important For Marketing Your Brand?

By | October 23rd, 2020|Categories: Blog, Social Media|

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]

What Apple’s new privacy changes mean for Social Media Marketing

By | May 6th, 2021|Categories: Digital Marketing, Social Media|

Image Source: Forbes  In June 2019, Apple announced that there would be policy changes that would limit data sharing across their iOS 14 update, set to be released in early 2021. These changes would affect how Facebook and other social media platforms could process and track a mobile user’s data to [...]

Instagram Reels vs. TikTok

By | March 10th, 2021|Categories: Blog, Musings, Social Media|Tags: , , |

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Instagram is hoping to lure users away from its compet [...]

Facebook Changes – What the New Australian Media News means for your Marketing

By | February 18th, 2021|Categories: Musings, Social Media|Tags: , , , |

This morning we woke to a raft of changes on the facebook news feed. The news content that we consume so frequently via social media sites literally disappeared from our eyes. It’s become habitual to use the social media platforms for news related content, and given that Australian internet users sp [...]

"We have worked with Trish on a number of occasions to assist us with our social media marketing, and she has certainly helped us achieve the results we wanted and much more. Trish is such an expert in her field and a pleasure to work with. She is extremely professional, honest and very reliable."
Kim Read
"I have had the pleasure and privilege to work with Trish and her team at Mastermind Consulting. The knowledge this company has around social media marketing (specifically Facebook) is mind blowing. I had a major issue one Thursday afternoon (5.30pm!). I phoned Trish on her mobile and she took the time to walk me through how to rectify my error and was so patient and calm (all the while I was about to have heart failure at what I had just uploaded to my business’s Facebook page accidentally). The issue was fixed shortly after our chat."
Dale Simpson
"For over 8 years, we have worked closely with Trish and the Mastermind team to develop, plan and execute our marketing strategies with a strong focus on Direct-to-Consumer marketing, an area in which we have achieved significant growth. Trish’s expertise, innovation and passion is evident in all that she does, and the Scarborough team and family are incredibly grateful for the continuous support and guidance offered by Trish and the Mastermind team."
Sally Scarborough

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