Mastermind
[mas-ter-mind]
noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like
verb: to plan and direct (a usually complex project or activity), especially skillfully.
For over 17 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.
Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.
Whether you’re looking to sell directly, tell a story through public relations, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with marketing strategy, training, social media content creation, email marketing, and online communications.
Celebrating the sixth annual Shiraz Day – 23 July 2026
Mastermind Consulting founded Shiraz Day in 2020, designating the fourth Thursday of July each year. 2026 marks the sixth annual celebration on Thursday 23 July. Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and [...]
Why is User Generated Content Important For Marketing Your Brand?
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]
AI Watermarking on Social Media: What Australian Marketers Need to Know in 2026
There's been a rush to use AI tools to work faster, draft quicker, design more, and edit at a pace we haven't seen before. There are undeniable benefits here, and genuinely new opportunities that platforms and creative tools didn't offer even a year or two ago. But alongside that rush, we're now see [...]
Recent Meta Changes Marketers Need to Be Aware Of
If you're advertising on Meta, you'll have noticed plenty of change lately. As the tech giant continues to lean into AI, much of it is happening behind the scenes, and for those of us who spend our days in Meta Business Suite, it's often a source of real frustration. So much so that Smart Company re [...]
Why Young People Really Aren’t Drinking Wine – and the Way to Spark Their Interest
By Kate Barry It's fair to say I'm not your typical 19-year-old wine drinker. I've grown up around the industry, visited more wineries throughout my life than most people my age, and I love the conversations with winemakers and the thrill of discovering new varietals. Having worked in wine marketing [...]
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