Mastermind Consulting | Marketing Consulting | Social Media

Mastermind
[mas-ter-mind]

noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like

verb: to plan and direct (a usually complex project or activity), especially skillfully.

For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.

Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.

Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.

Extra pizzazz for our Aussie Shiraz: Celebrating our second annual Shiraz Day – 22 July 2021

By | June 30th, 2021|Categories: Blog, Musings, Wine|Tags: , , |

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new product or service to talk about, they can be a God [...]

Why is User Generated Content Important For Marketing Your Brand?

By | October 23rd, 2020|Categories: Blog, Social Media|

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver value to consumers, and your brand is ultimately de [...]

A Game Changer in the World of Wine Preservation! Introducing Coravin

By | July 16th, 2021|Categories: Blog, Client Work, Musings|Tags: , , , , , , , |

There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luckily, the Coravin wine preservation system answers [...]

IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY

By | July 16th, 2021|Categories: Client Work, Wine Marketing|

Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals continued improvements in the quality of the current [...]

"We have worked with Trish on a number of occasions to assist us with our social media marketing, and she has certainly helped us achieve the results we wanted and much more. Trish is such an expert in her field and a pleasure to work with. She is extremely professional, honest and very reliable."
Kim Read
"I have had the pleasure and privilege to work with Trish and her team at Mastermind Consulting. The knowledge this company has around social media marketing (specifically Facebook) is mind blowing. I had a major issue one Thursday afternoon (5.30pm!). I phoned Trish on her mobile and she took the time to walk me through how to rectify my error and was so patient and calm (all the while I was about to have heart failure at what I had just uploaded to my business’s Facebook page accidentally). The issue was fixed shortly after our chat."
Dale Simpson
"For over 8 years, we have worked closely with Trish and the Mastermind team to develop, plan and execute our marketing strategies with a strong focus on Direct-to-Consumer marketing, an area in which we have achieved significant growth. Trish’s expertise, innovation and passion is evident in all that she does, and the Scarborough team and family are incredibly grateful for the continuous support and guidance offered by Trish and the Mastermind team."
Sally Scarborough

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