Mastermind Consulting | Marketing Consulting | Social Media

Mastermind
[mas-ter-mind]

noun: a person who originates or is primarily responsible for the execution of a particular idea, project, or the like

verb: to plan and direct (a usually complex project or activity), especially skillfully.

For over 13 years Mastermind has adopted a number of brands and welcomed them into the Mastermind family. We’ve helped them devise strategies to sell directly to their consumers, pioneered social media campaigns and continued to push boundaries to build their online presence.

Headed up by Trish Barry, we’re a small and nimble team who work hard to keep across the ever-changing landscape. New platforms and technology evolve at the speed of light and it’s never been more important as a brand to stay relevant to continue to engage an audience in this brave new world.

Whether you’re looking to sell directly, build your social media tribe or better articulate your brand stories (visually or through words) we’d love to put our expertise to work and welcome you as part of our extended family of brands. Whilst we specialise in food, wine and tourism marketing, our broad expertise helps our clients with social media content creation, email marketing, website builds and online communications.

Leveraging Varietal Wine Days to Sell More Wine…

By | December 11th, 2020|Categories: Wine Marketing|Tags: , , , , |

*Updated 11 December 2020 Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to mastermind ways for our clients, and the industry [...]

A letter of thanks…

By | December 7th, 2020|Categories: Musings|Tags: , |

It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges where great communication is celebrated. It’s histo [...]

Marketer of the Year: 2020 Australian Women in Wine Awards

By | November 30th, 2020|Categories: Wine, Wine Marketing|Tags: , , |

Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. Now in it’s sixth year, it’s coveted re [...]

"We have worked with Trish on a number of occasions to assist us with our social media marketing, and she has certainly helped us achieve the results we wanted and much more. Trish is such an expert in her field and a pleasure to work with. She is extremely professional, honest and very reliable."
Kim Read
"I have had the pleasure and privilege to work with Trish and her team at Mastermind Consulting. The knowledge this company has around social media marketing (specifically Facebook) is mind blowing. I had a major issue one Thursday afternoon (5.30pm!). I phoned Trish on her mobile and she took the time to walk me through how to rectify my error and was so patient and calm (all the while I was about to have heart failure at what I had just uploaded to my business’s Facebook page accidentally). The issue was fixed shortly after our chat."
Dale Simpson
"For over 8 years, we have worked closely with Trish and the Mastermind team to develop, plan and execute our marketing strategies with a strong focus on Direct-to-Consumer marketing, an area in which we have achieved significant growth. Trish’s expertise, innovation and passion is evident in all that she does, and the Scarborough team and family are incredibly grateful for the continuous support and guidance offered by Trish and the Mastermind team."
Sally Scarborough

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