marketing Archives - Mastermind Consulting

Grants and rebates to help businesses thrive post COVID-19

You’ve put so much into your café, restaurant or small business and the current crisis is threatening its very survival. There are so many Australian hospitality, tourism and small businesses across many sectors, who are hurting because of the COVID- [...]

By | June 1st, 2020|Musings, Strategy|0 Comments

Houseparty – The New Social Networking App You Need to Be Aware Of

Being social has certainly changed over the last few months with Covid19, and as a result the app that’s been the talk of the town has undoubtedly been Houseparty. Vogue even went as far as saying this “…is the quarantine app that you need to downloa [...]

By | April 17th, 2020|Consumer Trends|0 Comments

How to Use Video to Communicate with Your Community In times of a Crisis

Video has been at the forefront of social media trends, often just evolving via the medium in which its shown. As a marketing tool it builds authenticity, engagement and can be used across multiple social media platforms. Whilst we’ve been recommendi [...]

By | April 9th, 2020|Consumer Trends|0 Comments

Marketing in Troubled Times: How to keep the connection with your audience

There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]

By | March 15th, 2020|Consumer Trends|0 Comments