Wine Marketing Archives | Mastermind Consulting

Open that Bottle Night 2024! How to get involved

Waiting for a rainy day to open those wines you’ve been saving?  That day, Open that Bottle Night is 24 February 2024. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]

By | February 8th, 2024|Blog, Wine, Wine Marketing|0 Comments

IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY

Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]

By | July 16th, 2021|Client Work, Wine Marketing|0 Comments

Leveraging Varietal Wine Days to Sell More Wine…

*Updated November 2022 Cabernet Day, Chardonnay Day, Malbec moments … it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine by way of varietal wine days. And yes, we’re guilty as charged, often working [...]

By | December 11th, 2020|Wine Marketing|0 Comments

Marketer of the Year: 2020 Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for wome [...]

By | November 30th, 2020|Wine, Wine Marketing|0 Comments

Cellar door reopening? Three reasons why you should be tracking your cellar door data

As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]

By | June 2nd, 2020|Wine, Wine Marketing|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Masterminding Diversity and Equality: Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]

By | August 26th, 2019|Wine, Wine Marketing|0 Comments

What are the big trends in wine consumer behaviour?

There is a changing profile of wine drinkers in Australia.  Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]

By | April 17th, 2019|Consumer Trends, Wine, Wine Marketing|0 Comments

Top 5 tips to build your wine club

Wine clubs represent the golden ticket to stable long-term revenue for wineries. More and more, wineries are focusing on this direct-to-consumer revenue stream because it represents an opportunity to build an intimate relationship with your most valu [...]

By | June 20th, 2016|Wine Marketing|0 Comments

Exploring the US’s Napa Valley and Sonoma Wine Regions

Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]

By | May 23rd, 2016|Wine Marketing|0 Comments