It’s often hard to keep up with the pace of digital and social media change. We’ve heard the struggles and invest a lot of time and money to ensure that our team is at the forefront of latest trends and platform changes.

Training is a big part of what we do at Mastermind, so to extend the reach of our knowledge in 2018 we launched our popular webinar series to help train wine, food and lifestyle brands on how to stay up to date.

We’re already had hundreds of brands benefit from snippets of knowledge and case studies. So far we’ve already covered email marketing best practice, social media on a budget, launching a wine club. We have provided our “2020 social media trends” and “Marketing through a crisis” for Wine Australia as complementary examples of what we have done.

With COVID-19 increasing demand for marketers to upskill we’ve revamped the Masterclass series and will relaunch some new content from early May.

Stay tuned as we’ll cover some of the following topics:

  • Building a strong online presence
  • Using email to grow sales
  • Social media for beginners
  • Social media advanced
  • Building a profitable Wine Club
  • Creative Strategy and best practice
  • Leveraging Video in your marketing mix
  • Making most of Google Analytics
  • Introduction to SEO
  • Extending your brand reach utilising Influencers and PR

2020 social media trends

The only thing constant about social media is that it continues to morph and evolve! Knowing how to leverage your time on the platforms to make a difference and connect with your customers is critical. We’ve made it easy to stay on top of the trends.

Trish went to Social Media Marketing World 2020 in San Diego to hear from the world’s top social media authorities. Experts like Mari Smith (Facebook), Michael Stelzner (Social Media Examiner), Jasmine Star (Instagram) and Jay Baer (Influencers) shared the latest learnings and trends.

Listen to the invaluable hands on tips as well as tools, apps and insights that can be quickly incorporated into marketing plans to help your team to better leverage your social media presence in 2020.

Research has shown that marketing your way through a crisis can actually build your brand presence. There’s no doubt that 2020 has been tough for many wine brands and it’s timely to think about how you can continue to connect with your audience and keep them loyal.

There’s still even an opportunity for you to use the digital channels to your advantage to continue to sell. In this one hour webinar, Trish Barry will provide some practical suggestions on how you can maintain a connection your brand, leveraging tools at your disposal and keeping your tribes loyal even if they can no longer visit you. She’ll share valuable communications tips, ways to get your message out there and look at some nimble operators who make marketing in a crisis look like a walk in the park.

Marketing through a crisis –
how to maintain a connection with your audience

Don’t take our word for it, hear what other’s have had to say about the Mastermind webinar series


For me, the insight into the trends and the ideas behind them, was very valuable and interesting.
It was all valuable information, possibly the most valuable was understanding the future trends so that we can plan.