Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

How hospitality venues need to market out of COVID-19

It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]

By | July 15th, 2020|Uncategorized|0 Comments

Extra pizzazz for our Aussie Shiraz: Introducing Shiraz Day – 23 July 2020

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]

By | July 8th, 2020|Blog, Musings, Wine|0 Comments

Five effective digital marketing tools for hospitality venues to grow your tribe

Restaurants, pubs and bars can no longer rely on good food and service to drive foot traffic. As a business owner or manager, you need to address the key issues of how your local community will know you have re-opened and how you can attract people t [...]

By | June 20th, 2020|Digital Marketing, Musings|0 Comments

HIT THE SHOPS – Facebook introduces Shops across its family of social apps

If there was ever a good time to help small businesses sell online, it’s now, and that’s why we’re a bit excited about Mark Zuckerberg’s announcement earlier this month, Facebook Shops (not the most imaginative of names, but who cares if it works!) B [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Climate Atlas Predictions for the Wine Industry

Tasmanian researchers’ three-year study into the effects of climate change on the Australian wine industry gives wine businesses insights and planning tools for managing these changes. With a 2020 vintage ravaged by bushfires and floods in many regio [...]

By | June 17th, 2020|Blog, Musings|0 Comments

What does a digital audit involve?

Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]

By | June 15th, 2020|Digital Marketing, Musings|0 Comments

Resetting the plans for 2020

There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]

By | June 4th, 2020|Strategy|0 Comments

Cellar door reopening? Three reasons why you should be tracking your cellar door data

As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]

By | June 2nd, 2020|Wine, Wine Marketing|0 Comments

Grants and rebates to help businesses thrive post COVID-19

You’ve put so much into your café, restaurant or small business and the current crisis is threatening its very survival. There are so many Australian hospitality, tourism and small businesses across many sectors, who are hurting because of the COVID- [...]

By | June 1st, 2020|Musings, Strategy|0 Comments