Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

A Game Changer in the World of Wine Preservation! Introducing Coravin

There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]

By | July 16th, 2021|Blog, Client Work, Musings|0 Comments

IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY

Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]

By | July 16th, 2021|Client Work, Wine Marketing|0 Comments

Extra pizzazz for our Aussie Shiraz: Celebrating our second annual Shiraz Day – 22 July 2021

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]

By | June 30th, 2021|Blog, Musings, Wine|0 Comments

What Apple’s new privacy changes mean for Social Media Marketing

Image Source: Forbes  In June 2019, Apple announced that there would be policy changes that would limit data sharing across their iOS 14 update, set to be released in early 2021. These changes would affect how Facebook and other social media platform [...]

By | May 6th, 2021|Digital Marketing, Social Media|0 Comments

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Facebook Changes – What the New Australian Media News means for your Marketing

This morning we woke to a raft of changes on the facebook news feed. The news content that we consume so frequently via social media sites literally disappeared from our eyes. It’s become habitual to use the social media platforms for news related co [...]

By | February 18th, 2021|Musings, Social Media|0 Comments

What is Clubhouse and how to get invited

From celebrity stars such as Oprah Winfrey, Kevin Hart and Ashton Kutcher to fashion brands and Silicon Valley big guns, Clubhouse is the new social media platform that everyone is talking about (and trying to get an invite to). So, what is Clubhouse [...]

By | February 5th, 2021|Musings|0 Comments

Food and Drink Trend Forecast for 2021

In this 2021 trend forecast, we examine the food and drink trends that will drive consumer behaviour in the year ahead. COVID-19 certainly presented an unprecedented number of challenges for the wine, beverage and hospitality industry in 2020. And wh [...]

By | February 1st, 2021|Consumer Trends, Musings|0 Comments

Leveraging Varietal Wine Days to Sell More Wine…

*Updated 21 May 2021 Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to maste [...]

By | December 11th, 2020|Wine Marketing|0 Comments

A letter of thanks…

It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges w [...]

By | December 7th, 2020|Musings|0 Comments