Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Spreading Good News with #Grapeful: A Campaign for Positivity
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vib [...]
Extra pizzazz for our Aussie Shiraz: Celebrating our fourth annual Shiraz Day – 25 July 2024
Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]
Open that Bottle Night 2025! How to get involved
Waiting for a rainy day to open those wines you’ve been saving? That day, Open that Bottle Night is 22 February 2025. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]
What do the new ABAC regulations mean for marketers in the drinks industry?
If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no- [...]
Five Ways To Authentically Build Your Instagram Following
One of the first questions we’re often asked by our clients is “How do I get more Instagram followers?”. While some patience is required, incrementally growing your social media following is possible – you just have to know what to do! We share our t [...]
What Apple Mail’s changes mean for your EDM analytics
September 2021 saw Apple Mail release Mail Privacy Protection (MPP), so for Apple device users who opt in, email marketers will lose the ability to accurately measure both whether an email has been opened and where a subscriber is. What does this mea [...]
A Game Changer in the World of Wine Preservation! Introducing Coravin
There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]
IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY
Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]
What Apple’s new privacy changes mean for Social Media Marketing
Image Source: Forbes In June 2019, Apple announced that there would be policy changes that would limit data sharing across their iOS 14 update, set to be released in early 2021. These changes would affect how Facebook and other social media platform [...]
Instagram Reels vs. TikTok
Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]