Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Facebook Changes – What the New Australian Media News means for your Marketing

This morning we woke to a raft of changes on the facebook news feed. The news content that we consume so frequently via social media sites literally disappeared from our eyes. It’s become habitual to use the social media platforms for news related co [...]

By | February 18th, 2021|Musings, Social Media|0 Comments

What is Clubhouse and how to get invited

From celebrity stars such as Oprah Winfrey, Kevin Hart and Ashton Kutcher to fashion brands and Silicon Valley big guns, Clubhouse is the new social media platform that everyone is talking about (and trying to get an invite to). So, what is Clubhouse [...]

By | February 5th, 2021|Musings|0 Comments

Food and Drink Trend Forecast for 2021

In this 2021 trend forecast, we examine the food and drink trends that will drive consumer behaviour in the year ahead. COVID-19 certainly presented an unprecedented number of challenges for the wine, beverage and hospitality industry in 2020. And wh [...]

By | February 1st, 2021|Consumer Trends, Musings|0 Comments

Leveraging Varietal Wine Days to Sell More Wine…

*Updated 11 December 2020 Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to [...]

By | December 11th, 2020|Wine Marketing|0 Comments

A letter of thanks…

It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges w [...]

By | December 7th, 2020|Musings|0 Comments

Marketer of the Year: 2020 Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for wome [...]

By | November 30th, 2020|Wine, Wine Marketing|0 Comments

Why is User Generated Content Important For Marketing Your Brand?

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]

By | October 23rd, 2020|Blog, Social Media|0 Comments

How hospitality venues need to market out of COVID-19

It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]

By | July 15th, 2020|Uncategorized|0 Comments

Extra pizzazz for our Aussie Shiraz: Introducing Shiraz Day – 23 July 2020

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]

By | July 8th, 2020|Blog, Musings, Wine|0 Comments