Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Cellar door reopening? Three reasons why you should be tracking your cellar door data
As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]
Houseparty – The New Social Networking App You Need to Be Aware Of
Being social has certainly changed over the last few months with Covid19, and as a result the app that’s been the talk of the town has undoubtedly been Houseparty. Vogue even went as far as saying this “…is the quarantine app that you need to downloa [...]
How to Use Video to Communicate with Your Community In times of a Crisis
Video has been at the forefront of social media trends, often just evolving via the medium in which its shown. As a marketing tool it builds authenticity, engagement and can be used across multiple social media platforms. Whilst we’ve been recommendi [...]
Marketing in Troubled Times: How to keep the connection with your audience
There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]
Open that Bottle Night 2020! How to get involved
Waiting for a rainy day to open those wines you’ve been saving? That day, Open that Bottle Night is 29 February 2020. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]
Australian Bushfires – How you can help
Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]
Key Marketing Insights from 2019 WineDepot Industry Impact Conference
The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]
Leveraging Varietal Wine Days to Sell More Wine…
Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to mastermind ways for our cl [...]
Masterminding Diversity and Equality: Australian Women in Wine Awards
Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]
Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference
Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]
