Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

Marketing in Troubled Times: How to keep the connection with your audience

There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]

By | March 15th, 2020|Consumer Trends|0 Comments

Open that Bottle Night 2020! How to get involved

Waiting for a rainy day to open those wines you’ve been saving?  That day, Open that Bottle Night is 29 February 2020. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]

By | February 9th, 2020|Uncategorized|1 Comment

Australian Bushfires – How you can help

Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]

By | January 10th, 2020|Musings, Wine|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Leveraging Varietal Wine Days to Sell More Wine…

Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to mastermind ways for our cl [...]

By | September 8th, 2019|Wine Marketing|0 Comments

Masterminding Diversity and Equality: Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]

By | August 26th, 2019|Wine, Wine Marketing|0 Comments

Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference

Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

The Meteoric Rise of Instagram Stories

If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a r [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]

By | June 5th, 2019|Consumer Trends, Social Media|0 Comments

Wrap up of Social Media Marketing World 2019

Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]

By | April 18th, 2019|Consumer Trends, Social Media|0 Comments