Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

A letter of thanks…

It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges w [...]

By | December 7th, 2020|Musings|0 Comments

Marketer of the Year: 2020 Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for wome [...]

By | November 30th, 2020|Wine, Wine Marketing|0 Comments

Why is User Generated Content Important For Marketing Your Brand?

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]

By | October 23rd, 2020|Blog, Social Media|0 Comments

How hospitality venues need to market out of COVID-19

It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]

By | July 15th, 2020|Uncategorized|0 Comments

Five effective digital marketing tools for hospitality venues to grow your tribe

Restaurants, pubs and bars can no longer rely on good food and service to drive foot traffic. As a business owner or manager, you need to address the key issues of how your local community will know you have re-opened and how you can attract people t [...]

By | June 20th, 2020|Digital Marketing, Musings|0 Comments

HIT THE SHOPS – Facebook introduces Shops across its family of social apps

If there was ever a good time to help small businesses sell online, it’s now, and that’s why we’re a bit excited about Mark Zuckerberg’s announcement earlier this month, Facebook Shops (not the most imaginative of names, but who cares if it works!) B [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Climate Atlas Predictions for the Wine Industry

Tasmanian researchers’ three-year study into the effects of climate change on the Australian wine industry gives wine businesses insights and planning tools for managing these changes. With a 2020 vintage ravaged by bushfires and floods in many regio [...]

By | June 17th, 2020|Blog, Musings|0 Comments

What does a digital audit involve?

Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]

By | June 15th, 2020|Digital Marketing, Musings|0 Comments

Resetting the plans for 2020

There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]

By | June 4th, 2020|Strategy|0 Comments