Marketing in Troubled Times: How to keep the connection with your audience

There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]

By | March 15th, 2020|Consumer Trends|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]

By | June 5th, 2019|Consumer Trends, Social Media|0 Comments

Wrap up of Social Media Marketing World 2019

Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]

By | April 18th, 2019|Consumer Trends, Social Media|0 Comments

What are the big trends in wine consumer behaviour?

There is a changing profile of wine drinkers in Australia.  Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]

By | April 17th, 2019|Consumer Trends, Wine, Wine Marketing|0 Comments

Cyber safety – keeping our kids safe online

There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]

By | June 21st, 2016|Consumer Trends, Uncategorized|0 Comments

Latest Social Media Trends in Australia: Sensis Yellow Pages 2015 Report

Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]

By | May 31st, 2015|Consumer Trends, Social Media|0 Comments

$1.7m reasons to take the privacy of customer data seriously

For the first time in over 10 years there are changes to the Australian Privacy Act that come into effect this Wednesday 12 March, 2014. 13 new Australian Privacy Principles (APPS) will apply See here for the full guidelines. These changes have been [...]

By | March 10th, 2014|Consumer Trends|0 Comments

Taking a stand: Marketing Alcoholic Beverages Responsibly

You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]

By | September 2nd, 2013|Consumer Trends|0 Comments

The buzz about Google +: What you need to know

There’s been lots of discussion over the past week about the introduction of Google’s own social network platform named Google +. Just two weeks since the initial beta launch there’s reports that there may be over 20 million users by the weekend. Lik [...]

By | July 14th, 2011|Consumer Trends, Social Media|2 Comments