Social Media Archives | Mastermind Consulting

What Apple’s new privacy changes mean for Social Media Marketing

Image Source: Forbes  In June 2019, Apple announced that there would be policy changes that would limit data sharing across their iOS 14 update, set to be released in early 2021. These changes would affect how Facebook and other social media platform [...]

By | May 6th, 2021|Digital Marketing, Social Media|0 Comments

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Facebook Changes – What the New Australian Media News means for your Marketing

This morning we woke to a raft of changes on the facebook news feed. The news content that we consume so frequently via social media sites literally disappeared from our eyes. It’s become habitual to use the social media platforms for news related co [...]

By | February 18th, 2021|Musings, Social Media|0 Comments

Why is User Generated Content Important For Marketing Your Brand?

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]

By | October 23rd, 2020|Blog, Social Media|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference

Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

The Meteoric Rise of Instagram Stories

If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a r [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]

By | June 5th, 2019|Consumer Trends, Social Media|0 Comments

Wrap up of Social Media Marketing World 2019

Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]

By | April 18th, 2019|Consumer Trends, Social Media|0 Comments

Facebook changes in light of Cambridge Analytica Scandal

It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]

By | April 15th, 2018|Social Media|0 Comments