Google's biggest change in 25 years signals AI search is here, does this mean we're waving goodbye to traditional SEO? In short, no. We spoke about the introduction of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to the S [...]
Mastermind Consulting founded Shiraz Day in 2020, designating the fourth Thursday of July each year. 2026 marks the sixth annual celebration on Thursday 23 July. Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimm [...]
Waiting for a rainy day to open those wines you’ve been saving? That day, Open that Bottle Night is 28 February 2026. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]
AI Mode officially launched in Australia last week, marking one of the biggest shake-ups in digital marketing in recent times. According to Semrush, approximately 90% of all global searches happen via Google, so the ripple effects of AI Mode will be [...]
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vib [...]
One of the first questions we’re often asked by our clients is “How do I get more Instagram followers?”. While some patience is required, incrementally growing your social media following is possible – you just have to know what to do! We share our t [...]
September 2021 saw Apple Mail release Mail Privacy Protection (MPP), so for Apple device users who opt in, email marketers will lose the ability to accurately measure both whether an email has been opened and where a subscriber is. What does this mea [...]
There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]
Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]