Blog Archives | Mastermind Consulting

What Apple Mail’s changes mean for your EDM analytics

September 2021 saw Apple Mail release Mail Privacy Protection (MPP), so for Apple device users who opt in, email marketers will lose the ability to accurately measure both whether an email has been opened and where a subscriber is. What does this mea [...]

By | October 11th, 2021|Blog, Digital Marketing|0 Comments

A Game Changer in the World of Wine Preservation! Introducing Coravin

There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]

By | July 16th, 2021|Blog, Client Work, Musings|0 Comments

Extra pizzazz for our Aussie Shiraz: Celebrating our second annual Shiraz Day – 22 July 2021

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]

By | June 30th, 2021|Blog, Musings, Wine|0 Comments

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Open that Bottle Night 2021! How to get involved

Waiting for a rainy day to open those wines you’ve been saving?  That day, Open that Bottle Night is 27 February 2021. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]

By | February 2nd, 2021|Blog|1 Comment

Why is User Generated Content Important For Marketing Your Brand?

User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]

By | October 23rd, 2020|Blog, Social Media|0 Comments

HIT THE SHOPS – Facebook introduces Shops across its family of social apps

If there was ever a good time to help small businesses sell online, it’s now, and that’s why we’re a bit excited about Mark Zuckerberg’s announcement earlier this month, Facebook Shops (not the most imaginative of names, but who cares if it works!) B [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Climate Atlas Predictions for the Wine Industry

Tasmanian researchers’ three-year study into the effects of climate change on the Australian wine industry gives wine businesses insights and planning tools for managing these changes. With a 2020 vintage ravaged by bushfires and floods in many regio [...]

By | June 17th, 2020|Blog, Musings|0 Comments

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By | April 8th, 2002|Blog|0 Comments