Social media tools and platforms continue to evolve. Here’s some useful links and tools to help keep you up to speed with the latest digital, social media and content marketing.

Some useful sites about latest marketing, social media, content marketing and digital:

Facebook latest news- https://newsroom.fb.com/

Twitter Small business – https://business.twitter.com/

Content Marketing Institute – http://contentmarketinginstitute.com/

Alcohol Beverage Advertising Code – http://www.abac.org.au/publications/thecode/

Social Media Examiner – http://www.socialmediaexaminer.com/

Jon Loomer – The guru of facebook advertising. Great tips on how brands can be more effective on facebook http://www.jonloomer.com/

Wine Intelligence – consumer research into wine behavior and profiles http://www.wineintelligence.com/category/australia/

McKinsey and Co Consumer Decision Journey – great article to make you rethink the consumer decision journey http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey

Moz Blog –  great tips about search engine optimization – http://moz.com/blog

Seth Godin – the ultimate marketing blog. One of our favourite Marketing thought leaders who make you stop, think and re-evaluate how you are marketing http://sethgodin.typepad.com/

Brian Solis – Futurist looking at the convergence of technology, culture and business http://www.briansolis.com/

Campaign Tagging – a great tool by the team at Loves Data to create short campaign tags that will report back to google analytics http://www.analyticscheckup.com/url-builder/