Emily Hay, Author at Mastermind Consulting

EmilyHay

About Emily Hay

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So far Emily Hay has created 3 blog entries.

Are you ready for Fiano Festa 2026? Here’s why you should get involved

Do you remember the buzz around Fiano Festa and the inaugural Fiano Day last spring and summer? The results from the campaign and sales reported across the industry show widespread success in both reach and product sales. It's the good news story Aus [...]

By | August 24th, 2026|Social Media, Wine, Wine Marketing|Comments Off on Are you ready for Fiano Festa 2026? Here’s why you should get involved

What does Google’s biggest change in 25 years mean for wineries?

Google's biggest change in 25 years signals AI search is here, does this mean we're waving goodbye to traditional SEO? In short, no. We spoke about the introduction of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) to the S [...]

By | July 9th, 2026|Blog, Digital Marketing|Comments Off on What does Google’s biggest change in 25 years mean for wineries?

Growth insights for wine businesses from the 2026 WCA Wine Growth Summit

  Yesterday, 26 June 2026, Emily Hay attended the Wine Communicators of Australia (WCA) Growth Summit in Adelaide, which provided key growth insights for Australian wine businesses. While the focus of the day was strategies for international mar [...]

By | June 26th, 2026|Digital Marketing, Wine Marketing|Comments Off on Growth insights for wine businesses from the 2026 WCA Wine Growth Summit