Emily McCutcheon, Author at Mastermind Consulting

About Emily McCutcheon

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So far Emily McCutcheon has created 2 blog entries.

Cellar door reopening? Three reasons why you should be tracking your cellar door data

As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]

By | June 2nd, 2020|Wine, Wine Marketing|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]