Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
The Climate Atlas Predictions for the Wine Industry
Tasmanian researchers’ three-year study into the effects of climate change on the Australian wine industry gives wine businesses insights and planning tools for managing these changes. With a 2020 vintage ravaged by bushfires and floods in many regio [...]
What does a digital audit involve?
Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]
Resetting the plans for 2020
There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]
Cellar door reopening? Three reasons why you should be tracking your cellar door data
As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]
Grants and rebates to help businesses thrive post COVID-19
You’ve put so much into your café, restaurant or small business and the current crisis is threatening its very survival. There are so many Australian hospitality, tourism and small businesses across many sectors, who are hurting because of the COVID- [...]
Houseparty – The New Social Networking App You Need to Be Aware Of
Being social has certainly changed over the last few months with Covid19, and as a result the app that’s been the talk of the town has undoubtedly been Houseparty. Vogue even went as far as saying this “…is the quarantine app that you need to downloa [...]
How to Use Video to Communicate with Your Community In times of a Crisis
Video has been at the forefront of social media trends, often just evolving via the medium in which its shown. As a marketing tool it builds authenticity, engagement and can be used across multiple social media platforms. Whilst we’ve been recommendi [...]
Marketing in Troubled Times: How to keep the connection with your audience
There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]
Australian Bushfires – How you can help
Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]
Key Marketing Insights from 2019 WineDepot Industry Impact Conference
The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]