Wine Marketing Archives | Page 2 of 3 | Mastermind Consulting

Thinking beyond discounts to sell more wine

Let’s face it; we all love a good deal. And in an environment where there’s a surplus of wine consumers have more choice than ever before. Good value wines have never been so accessible and with almost 3,000 different brands (and that’s just domestic [...]

By | July 18th, 2015|Other, Wine Marketing|0 Comments

THREE DAYS OF ROSÉ: The Rosé Revolution Continues in 2013

What better way to kick off the start of summer than with a three-day festival of rosé?  Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]

By | November 12th, 2013|Wine Marketing|0 Comments

Marketing responsibly on Facebook: Some tips for Alcohol brands

Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]

By | September 20th, 2012|Social Media 101, Wine Marketing|1 Comment

The “Anything But Chardonnay” Days are long gone… time to rediscover this fabulous varietal.

It’s not long to go until the Third Annual Chardonnay day on 24 May, 2012. It’s the perfect excuse to be exploring the range of great Chardonnay styles being made across the world, and particularly across Australia and New Zealand. According to Winem [...]

By | May 16th, 2012|Social Media, Wine Marketing|0 Comments

Just who is your Twitter Audience?

There’s been lots of recent discussion about the relevance of Twitter for the wine industry, with claims that it’s not a consumer oriented platform and more relevant for the wine industry to talk to each other. In many instances this may be the case. [...]

By | April 10th, 2012|Social Media, Wine Marketing|0 Comments

New to virtual wine tastings? Here’s how to participate

A number of virtual wine tastings will occur online over the next few weeks and there’s lots of opportunities to discover new and exciting wines: #pinotsmackdown (18th Aug), De Bortoli Bella Riva Ustream Tasting / (25 Aug),  #cabernetday (1 Sept), Be [...]

By | August 17th, 2011|Social Media, Wine Marketing|2 Comments

Getting into the festivities of global Cabernet Day – how and where to get involved

Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examp [...]

By | July 25th, 2011|Social Media, Wine Marketing|3 Comments

Making fine red wine? Pinot Noir Day, Cabernet Day and Grenache Day are just around the corner

There has been lots of wine tweet ups over recent months, and for many of us in the industry, there is a risk of getting some tweet up fatigue. However, I challenge you to think about these big global days as more of an opportunity to engage with you [...]

By | July 18th, 2011|Social Media, Wine Marketing|3 Comments

Get involved in #Chardonnay day on 26 May

There’s less than a month to go until #Chardonnay day on 26 May, 2011 - now in its second year and momentum is growing daily. Following the global success of #Cabernet Day, #hunterwine, #yarrawine, #barossawine and other initiatives like The Rose Rev [...]

By | April 26th, 2011|Social Media, Wine Marketing|6 Comments

Starting out on twitter is not as hard as it may seem…

It’s been great to see so many new people and wineries join twitter over the last few weeks.  Given that the research shows that up to 60% of people abandon twitter within the first few months of joining, I thought it was useful to share a few of my [...]

By | April 8th, 2011|Social Media, Wine Marketing|3 Comments