wine marketing Archives - Mastermind Consulting

Leveraging Varietal Wine Days to Sell More Wine…

*Updated 11 December 2020 Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to [...]

By | December 11th, 2020|Wine Marketing|0 Comments

Resetting the plans for 2020

There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]

By | June 4th, 2020|Strategy|0 Comments

Cellar door reopening? Three reasons why you should be tracking your cellar door data

As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]

By | June 2nd, 2020|Wine, Wine Marketing|0 Comments

Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Exploring the US’s Napa Valley and Sonoma Wine Regions

Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]

By | May 23rd, 2016|Wine Marketing|0 Comments

Marketing responsibly on Facebook: Some tips for Alcohol brands

Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]

By | September 20th, 2012|Social Media 101, Wine Marketing|1 Comment

Decoding facebook’s Promotional Guidelines

We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]

By | July 12th, 2012|Social Media, Social Media 101, Uncategorized|0 Comments