In a modern-day marketing environment, it’s essential to provide a seamless mobile website experience for your customers. It’s imperative for success. Not only is mobile dominating search, social media and online shopping, smartphone use also continues to grow, meaning a responsive website that works across devices is imperative. These numbers tell a compelling story:

  • Mobile search is the future and 72% of Consumers Want Mobile-Friendly Sites, Google Research indicated.
  • 79% of Australians own a smartphone, so it’s no wonder it’s the dominant device for users under 55.
  • There has been a 35% year-on-year increase in Australian household ownership with 59% of Australian households having access to a tablet compared with 44% in 2014.
  • Collectively, Australians look at their smartphones more than 440 million times a day.
  • More than half the population checks their smartphone within 15 minutes of waking up for the day.

Source: Deloitte Mobile Consumer Survey 2015 

With Google changing its algorithm to favour good mobile content, it’s in a brand’s best interest to log on and find out how user friendly your business website is – a process that’s way easier than it sounds. Trust us. Google has developed a search to get you started. It’s as simple as entering your current website URL, or landing page, and seeing how it scores. Give it a go: 

Google Mobile Friendly Test