Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Why is User Generated Content Important For Marketing Your Brand?
User generated content (UGC) is a new marketing frontier for brands as it is an important way of gauging and informing how your brand is perceived in market. Brands are more than just a collection of products or services. They’re created to deliver v [...]
How hospitality venues need to market out of COVID-19
It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]
Five effective digital marketing tools for hospitality venues to grow your tribe
Restaurants, pubs and bars can no longer rely on good food and service to drive foot traffic. As a business owner or manager, you need to address the key issues of how your local community will know you have re-opened and how you can attract people t [...]
The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?
Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]
The Climate Atlas Predictions for the Wine Industry
Tasmanian researchers’ three-year study into the effects of climate change on the Australian wine industry gives wine businesses insights and planning tools for managing these changes. With a 2020 vintage ravaged by bushfires and floods in many regio [...]
What does a digital audit involve?
Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]
Resetting the plans for 2020
There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]
Cellar door reopening? Three reasons why you should be tracking your cellar door data
As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]
Grants and rebates to help businesses thrive post COVID-19
You’ve put so much into your café, restaurant or small business and the current crisis is threatening its very survival. There are so many Australian hospitality, tourism and small businesses across many sectors, who are hurting because of the COVID- [...]
Houseparty – The New Social Networking App You Need to Be Aware Of
Being social has certainly changed over the last few months with Covid19, and as a result the app that’s been the talk of the town has undoubtedly been Houseparty. Vogue even went as far as saying this “…is the quarantine app that you need to downloa [...]