Social Media

Is social media for brands really free?

FACT: it’s simply unbelievable that many promoters of brands still consider social media a free form of marketing. It frustrates me no end to hear so called “marketing experts” referring to social media channels being “free”. It’s misleading and sets [...]

By | September 15th, 2017|Social Media|0 Comments

Shoppable links coming to Instagram

As a visual platform, there’s always been a lot of scope for consumers to discover beautiful brands on Instagram. But a constant gripe has been how difficult it is to click from a post straight through to a website and convert the images to sales… un [...]

By | November 23rd, 2016|Social Media|0 Comments

Instagram Stories

In August, Instagram released “Stories” to capture the ground Snapchat was making on the instant messenger scene. This feature allows users to create temporary videos that don’t appear on your feed, but rather the function strings together the images [...]

By | November 23rd, 2016|Social Media|0 Comments

Recycling your content to get the most value

Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]

By | November 23rd, 2016|Social Media|0 Comments

Managing social over the holiday season

Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]

By | November 23rd, 2016|Social Media|0 Comments

Instagram Analytics for Business Accounts

When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]

By | September 18th, 2016|Social Media|0 Comments

Convert your Instagram account to a business account

Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]

By | September 18th, 2016|Social Media|0 Comments

Latest Social Media Trends in Australia: 2016 Sensis Social Media Report

Data on Australian’s social media trends is rare as hen’s teeth. Sensis is an Australian marketing services company, mining information through its digital consumer businesses: Yellow Pages, Whites Pages, True Local, Whereis, Skip. So when Sensis rel [...]

By | June 21st, 2016|Social Media|0 Comments

TripAdvisor – Maximising Your Brand Presence

For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]

By | May 17th, 2016|Social Media|0 Comments

Stop Chasing the Shiny New Social Media Toys

The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]

By | May 16th, 2016|Social Media|0 Comments