Mastermind Consulting | Mastermind Musings Marketing Blog

Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.

Open that Bottle Night 2024! How to get involved

Waiting for a rainy day to open those wines you’ve been saving?  That day, Open that Bottle Night is 24 February 2024. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (alth [...]

By | February 8th, 2024|Blog, Wine, Wine Marketing|0 Comments

Extra pizzazz for our Aussie Shiraz: Celebrating our third annual Shiraz Day – 27 July 2023

Varietal wine days are nothing new, marketing calendars are adorned with plenty of “gimmicky” days and themes, which provide marketers and social media managers with something to post about on a regular basis. When there is a news drought or no new p [...]

By | July 4th, 2023|Blog, Musings, Wine|0 Comments

What do the new ABAC regulations mean for marketers in the drinks industry?

If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no- [...]

By | May 25th, 2023|Uncategorized|0 Comments

Five Ways To Authentically Build Your Instagram Following

One of the first questions we’re often asked by our clients is “How do I get more Instagram followers?”. While some patience is required, incrementally growing your social media following is possible – you just have to know what to do! We share our t [...]

By | February 20th, 2023|Blog, Social Media, Social Media 101|0 Comments

What Apple Mail’s changes mean for your EDM analytics

September 2021 saw Apple Mail release Mail Privacy Protection (MPP), so for Apple device users who opt in, email marketers will lose the ability to accurately measure both whether an email has been opened and where a subscriber is. What does this mea [...]

By | October 11th, 2021|Blog, Digital Marketing|0 Comments

A Game Changer in the World of Wine Preservation! Introducing Coravin

There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]

By | July 16th, 2021|Blog, Client Work, Musings|0 Comments

IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY

Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]

By | July 16th, 2021|Client Work, Wine Marketing|0 Comments

What Apple’s new privacy changes mean for Social Media Marketing

Image Source: Forbes  In June 2019, Apple announced that there would be policy changes that would limit data sharing across their iOS 14 update, set to be released in early 2021. These changes would affect how Facebook and other social media platform [...]

By | May 6th, 2021|Digital Marketing, Social Media|0 Comments

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Facebook Changes – What the New Australian Media News means for your Marketing

This morning we woke to a raft of changes on the facebook news feed. The news content that we consume so frequently via social media sites literally disappeared from our eyes. It’s become habitual to use the social media platforms for news related co [...]

By | February 18th, 2021|Musings, Social Media|0 Comments