Instagram Archives | Mastermind Consulting

Instagram Reels vs. TikTok

Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]

By | March 10th, 2021|Blog, Musings, Social Media|0 Comments

Instagram Analytics for Business Accounts

When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]

By | September 18th, 2016|Social Media|0 Comments

Convert your Instagram account to a business account

Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]

By | September 18th, 2016|Social Media|0 Comments

Instagram Feed Changes: What you need to know before turning on notifications

Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]

By | March 29th, 2016|Social Media|2 Comments

Instagram introduces the ability to switch between multiple accounts

Not being able to switch between Instagram accounts without logging in and out has been an ongoing frustration for many users. As a result we often see personal content merged with brand messages and, for many brands, this has been an impediment to a [...]

By | February 10th, 2016|Social Media|0 Comments

Top 5 Tips to Create User Generated Content around your brand

User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]

By | October 29th, 2015|Digital Marketing|0 Comments

5 pro tips and your best source of information on Instagram for Business

Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]

By | August 17th, 2015|Social Media|0 Comments

Using Iconosquare to analyse your Instagram performance

Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]

By | February 26th, 2015|App Reviews, Social Media|0 Comments

Using Instagram to build your brand

Instagram has undeniably become one of the fastest growing social networks, not just for casual interaction between friends, but also for commercial entities with a story to tell. Figures reported by Social Medianews.com.au showed that in April 2013 [...]

By | June 7th, 2013|Social Media|0 Comments