One of the first questions we’re often asked by our clients is “How do I get more Instagram followers?”. While some patience is required, incrementally growing your social media following is possible – you just have to know what to do! We share our t [...]
Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]
When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]
Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]
Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]
Not being able to switch between Instagram accounts without logging in and out has been an ongoing frustration for many users. As a result we often see personal content merged with brand messages and, for many brands, this has been an impediment to a [...]
User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]
Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]
Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]
Instagram has undeniably become one of the fastest growing social networks, not just for casual interaction between friends, but also for commercial entities with a story to tell. Figures reported by Social Medianews.com.au showed that in April 2013 [...]