Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance.
Iconosquare works in conjunction with your Instagram account to help interact with your community and build metrics around your interaction. It allows you to plug into other social networks, manage comments, analyse activity as well as build further engagement through competitions.
Some of the key metrics that Statigram shows include:
- Rolling monthly analysis
- Top 10 engagers
- Most commented photos
- Follower growth
- Density of engagement per day (and per hour!).
It also gives you recommendations on what time of day is best and how to optimise post time – Filter usage – Top tag usage – Tag impact along with a list of recommended tags
It’s definitely a tool worth investigating to help make the most of your Instagram activity.