Data on Australian’s social media trends is rare as hen’s teeth. Sensis is an Australian marketing services company, mining information through its digital consumer businesses: Yellow Pages, Whites Pages, True Local, Whereis, Skip. So when Sensis rel [...]
There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]
Wine clubs represent the golden ticket to stable long-term revenue for wineries. More and more, wineries are focusing on this direct-to-consumer revenue stream because it represents an opportunity to build an intimate relationship with your most valu [...]
Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]
At Mastermind, we’re always on the hunt for relevant data about wineries and direct-to-consumer marketing trends. Why? It helps inform our client strategies and ensures we’re ahead of the game. So when Wine Direct announced it was hosting its first 2 [...]
For frequent travellers, TripAdvisor is the go-to source for local tips, recommendations and objective reviews. Sure, it’s not always perfect and questionable reviews pop up from time to time, but when you’re out and about, at a loss for accommodatio [...]
The constant emergence of new social media platforms often lures marketers down a rabbit warren, chasing shiny new toys with which they have no experience. Happens all the time. A new platform gets traction and the queries roll in about its role in t [...]
Did you know that Instagram reports that people miss on average 70 per cent of the content shared on their Instagram feed? And just like facebook, as the number of users grows there will be changes made by the platform to ensure that content remains [...]
Not being able to switch between Instagram accounts without logging in and out has been an ongoing frustration for many users. As a result we often see personal content merged with brand messages and, for many brands, this has been an impediment to a [...]
How do we define a luxury brand? By definition it’s exclusive, high in quality and elusive to the ordinary consumer. Yet these words don’t spring to mind when considering the nature of social media platforms. Quite the opposite, in fact. Social platf [...]