User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]
Let me tell you a story. There are three characters in this tale – The Brand, The Product and The Consumer. One balmy summer’s evening, The Brand and The Consumer had a one-night stand. Their dalliance was fun, intriguing and left The Consumer hoping [...]
Often email marketing strategies focus on communicating to your existing database, but there’s an opportunity to capitalise on automated emails that send a targeted message based on a specific event or website behaviour. These emails are called trigg [...]
Top 10 Tips to Improve Your Email Marketing How alarming is this fact? IBM research found that 17% of all emails never see the inside of a recipient’s inbox. From defunct emails and SPAM traps to uninteresting subject lines, there’s a multitude of re [...]
As technology evolves and shiny new platforms are introduced into the marketing mix, the role of email in marketing strategy can often be neglected. And yet, when done properly, email is still one of the most powerful tools in a company’s marketing a [...]
Everyone’s talking about a particular buzzword in the marketing industry: Content. This buzzword embodies a powerful tool that’s pushing standard advertising to the back of the queue. It’s nudging traditional marketing methods off the platform, and, [...]
Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]
Since the launch of YouTube in early 2005, the Internet has been flooded with all manner of video content. For businesses, YouTube offered (and still does), an additional channel to connect with consumers and showcase marketing and customer relations [...]
Let’s face it; we all love a good deal. And in an environment where there’s a surplus of wine consumers have more choice than ever before. Good value wines have never been so accessible and with almost 3,000 different brands (and that’s just domestic [...]
Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]