Trish Barry, Author at Mastermind Consulting | Page 2 of 14

About Trish Barry

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So far Trish Barry has created 136 blog entries.

HIT THE SHOPS – Facebook introduces Shops across its family of social apps

If there was ever a good time to help small businesses sell online, it’s now, and that’s why we’re a bit excited about Mark Zuckerberg’s announcement earlier this month, Facebook Shops (not the most imaginative of names, but who cares if it works!) B [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

What does a digital audit involve?

Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]

By | June 15th, 2020|Digital Marketing, Musings|0 Comments

Resetting the plans for 2020

There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]

By | June 4th, 2020|Strategy|0 Comments

Marketing in Troubled Times: How to keep the connection with your audience

There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]

By | March 15th, 2020|Consumer Trends|0 Comments

Australian Bushfires – How you can help

Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]

By | January 10th, 2020|Musings, Wine|0 Comments

Masterminding Diversity and Equality: Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]

By | August 26th, 2019|Wine, Wine Marketing|0 Comments

Change of Direction: Insights from Facebook’s 2019 F8 Developer Conference

Each year thousands of Facebook developers descend on San Jose, in California for Facebook’s announcements on the future roadmap at the f8 Conference. Digital marketers hold their breath waiting for the latest platform evolutions and then strategies [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

The Meteoric Rise of Instagram Stories

If you’re still not convinced of the power of Instagram Stories, then I’ll just leave these stats here: Facebook announced in April that over 500 million daily active people are now using Stories (across Instagram, Facebook and Messenger), that’s a r [...]

By | June 5th, 2019|Digital Marketing, Social Media|0 Comments

Creating Instagrammable Experiences: Instagram’s influence on design and the consumer experience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]

By | June 5th, 2019|Consumer Trends, Social Media|0 Comments