Trish Barry, Author at Mastermind Consulting | Page 2 of 14

About Trish Barry

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So far Trish Barry has created 140 blog entries.

Leveraging Varietal Wine Days to Sell More Wine…

*Updated November 2022 Cabernet Day, Chardonnay Day, Malbec moments … it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine by way of varietal wine days. And yes, we’re guilty as charged, often working [...]

By | December 11th, 2020|Wine Marketing|0 Comments

A letter of thanks…

It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges w [...]

By | December 7th, 2020|Musings|0 Comments

Marketer of the Year: 2020 Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for wome [...]

By | November 30th, 2020|Wine, Wine Marketing|0 Comments

How hospitality venues need to market out of COVID-19

It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]

By | July 15th, 2020|Uncategorized|0 Comments

HIT THE SHOPS – Facebook introduces Shops across its family of social apps

If there was ever a good time to help small businesses sell online, it’s now, and that’s why we’re a bit excited about Mark Zuckerberg’s announcement earlier this month, Facebook Shops (not the most imaginative of names, but who cares if it works!) B [...]

By | June 18th, 2020|Blog, Musings|0 Comments

The Marketing GP vs the Surgeon – What do you really need for your social and digital marketing?

Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]

By | June 18th, 2020|Blog, Musings|0 Comments

What does a digital audit involve?

Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]

By | June 15th, 2020|Digital Marketing, Musings|0 Comments

Resetting the plans for 2020

There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]

By | June 4th, 2020|Strategy|0 Comments

Marketing in Troubled Times: How to keep the connection with your audience

There’s no doubt that we’re currently operating in uncertain times. As if the challenges of the 2020 bushfires and the associated downturn of tourism was not enough for Australian businesses, now we’re faced with the global COVID-19 pandemic. Major e [...]

By | March 15th, 2020|Consumer Trends|0 Comments

Australian Bushfires – How you can help

Australian Bushfires - Supporting Producers who are “More Than a Good Drop”. The recent Australian bushfires have been devastating to watch unfold. Those directly impacted are very much top of mind and our thoughts are with those who have lost lives, [...]

By | January 10th, 2020|Musings, Wine|0 Comments