Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Wrap up of Social Media Marketing World 2019
Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]
What are the big trends in wine consumer behaviour?
There is a changing profile of wine drinkers in Australia. Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]
Facebook changes in light of Cambridge Analytica Scandal
It’s been hard not to escape the press around the facebook privacy breaches, many which were highlighted in light of the Cambridge Analytica scandal. Founder and CEO Mark Zuckerberg was summoned to appear in-front of USA Congress last week to answer [...]
Instagram Stories
In August, Instagram released “Stories” to capture the ground Snapchat was making on the instant messenger scene. This feature allows users to create temporary videos that don’t appear on your feed, but rather the function strings together the images [...]
Recycling your content to get the most value
Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]
Managing social over the holiday season
Is that the sound of Champagne corks popping and the festive season kicking off? For many people, we’ve hit the button on long-overdue downtime, but for others, this is the busiest time of year as social media consumers interact with brands more furi [...]
Spring clean your owned media assets
In this climate, there always seems to be a new kid on the social media block. Something shiny and new; bigger and better. The pace of change often leads us down a path chasing new platforms and mediums at the expense of established channels on which [...]
Instagram Analytics for Business Accounts
When Instagram first hit the app store, it was about sharing pretty pictures and, well, “Instant” gratification. The evolution of Instagram into a business platform has been swift, and finally the social juggernaut has introduced ways for business ac [...]
How mobile friendly is your website?
In a modern-day marketing environment, it’s essential to provide a seamless mobile website experience for your customers. It’s imperative for success. Not only is mobile dominating search, social media and online shopping, smartphone use also continu [...]
Convert your Instagram account to a business account
Have you been using your Instagram account to post business content? Convert to an Instagram business account so you can house all your brand content exclusively and figure out how it’s tracking. The new business account tools give greater insight in [...]