A picture can paint a thousand words. But not all brands can afford access to a graphic designer or professional photographer to create beautiful branded images on social media. Whilst there’s certainly merit in obtaining professional photos for some [...]
Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]
What better way to kick off the start of summer than with a three-day festival of rosé? Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]
Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]
For the last few years I’ve been hounding on about facebook’s promotional guidelines and how to play by the rules. Previously you’ve not been able to run promotions directly on the wall, or use facebook functionality (like, share, comment) to be able [...]
It’s so great to see so many companies embracing social media as a marketing tool these days. Only a few years ago, mention “facebook” or “Twitter” to company decision-makers and watch them squirm for fear of adopting these new communication tools. B [...]
So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]
By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, who doesn’t? – you need content. Simple as that. The best designed website with the trickiest features means nothing if it doesn’t have [...]