Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]
For the last few years I’ve been hounding on about facebook’s promotional guidelines and how to play by the rules. Previously you’ve not been able to run promotions directly on the wall, or use facebook functionality (like, share, comment) to be able [...]
It’s so great to see so many companies embracing social media as a marketing tool these days. Only a few years ago, mention “facebook” or “Twitter” to company decision-makers and watch them squirm for fear of adopting these new communication tools. B [...]
So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]
Over the last few years, “social media” has become a buzzword. It’s a concept that not many businesses truly understand or embrace to its full potential. Wineries often feel obliged to set up a presence of core social media platforms like Facebook or [...]
Let’s face it, everyone likes to be popular. But if the number of likes and fans on your facebook page is your core metric of your facebook marketing, it’s time to rethink your strategy. Don’t get me wrong – having a reasonable number of fans on your [...]
By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, who doesn’t? – you need content. Simple as that. The best designed website with the trickiest features means nothing if it doesn’t have [...]
Instagram has undeniably become one of the fastest growing social networks, not just for casual interaction between friends, but also for commercial entities with a story to tell. Figures reported by Social Medianews.com.au showed that in April 2013 [...]
Do you find it challenging to find the time to post on your brand facebook page? It's even more of a task when you are travelling or heading on vacation. If you are responsible for posting content to your Facebook fan page, this may be the most usefu [...]