Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will.

Social media analyst Dan Zarrella looked at over 50,000 blog posts, millions of tweets and posts from the 10,000 most liked Facebook pages and he found one startling fact – CTAs work.

  • Posts that included the word ‘Like’ got 50% more Likes and Comments than those that didn’t
  • Posts that included ‘Comment’ or ‘Share’ also got more Likes, Shares and Comments than those that didn’t
  • Tweets that said ‘Please Retweet’ or ‘Please RT’ were Retweeted four times more than those that didn’t
  • Posts with words such as ‘Please help’, ‘spread’ and ‘visit’ also generated more engagement

Calls-to-action play into the social aspect of social media, they create a two-way conversation and ask for something back from Fans.

They can also be used to direct the engagement. A clear, simple instruction tells Fans what you want them to do: Like if you agree, Comment below, Retweet if you love coffee or even Help spread the word, whereas a playful and inclusive CTA can stimulate conversation, ‘What’s in your glass tonight – Like if it’s a red, Comment if it’s a white and Share if it’s a Rosé!’ With the changes to the promotional guidelines on facebook, you can even run promotions now with voting to gauge favourites.

So if you want to build engagement try experimenting with a call-to-action. And, of course, let us know in the comments below how you get on…

For more information visit http://blog.hubspot.com/blog/tabid/6307/bid/33860/New-Facebook-Data-Proves-Social-CTAs-Lead-to-More-Comments-Likes-Shares-INFOGRAPHIC.aspx