Key Marketing Insights from 2019 WineDepot Industry Impact Conference

The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]

Leveraging Varietal Wine Days to Sell More Wine…

Cabernet Day, Chardonnay Day, Malbec moments… it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine via varietal wine days. And yes, we’re guilty as charged, often working to mastermind ways for our cl [...]

By | September 8th, 2019|Wine Marketing|0 Comments

Masterminding Diversity and Equality: Australian Women in Wine Awards

Our own Trish Barry has been acknowledged for championing diversity and equality and named a finalist in the 2019 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for women in wine. N [...]

By | August 26th, 2019|Wine, Wine Marketing|0 Comments

What are the big trends in wine consumer behaviour?

There is a changing profile of wine drinkers in Australia.  Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]

By | April 17th, 2019|Consumer Trends, Wine, Wine Marketing|0 Comments

Top 5 tips to build your wine club

Wine clubs represent the golden ticket to stable long-term revenue for wineries. More and more, wineries are focusing on this direct-to-consumer revenue stream because it represents an opportunity to build an intimate relationship with your most valu [...]

By | June 20th, 2016|Wine Marketing|0 Comments

Exploring the US’s Napa Valley and Sonoma Wine Regions

Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]

By | May 23rd, 2016|Wine Marketing|0 Comments

Open that Bottle Night: The perfect excuse to open memorable wines!

Waiting for a rainy day to open those wines you’ve been saving?  That day is the last Saturday in February each year. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (altho [...]

By | January 15th, 2016|Wine Marketing|0 Comments

Thinking beyond discounts to sell more wine

Let’s face it; we all love a good deal. And in an environment where there’s a surplus of wine consumers have more choice than ever before. Good value wines have never been so accessible and with almost 3,000 different brands (and that’s just domestic [...]

By | July 18th, 2015|Other, Wine Marketing|0 Comments

THREE DAYS OF ROSÉ: The Rosé Revolution Continues in 2013

What better way to kick off the start of summer than with a three-day festival of rosé?  Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]

By | November 12th, 2013|Wine Marketing|0 Comments

Marketing responsibly on Facebook: Some tips for Alcohol brands

Alcohol is certainly in the spotlight at the moment and being held responsible for many social issues. An article in SMH was published today astounded me that there was such a widespread generalization by Australian Medical Association about alcohol [...]

By | September 20th, 2012|Social Media 101, Wine Marketing|1 Comment