Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Taking the time to smell the roses
Important sometimes to take the time to stop and smell the roses.
The Power of a Call-to-Action
Want to know how to dramatically increase your social media reach? It is as simple as including a call-to-action (CTA) in your posts. It turns out, if you ask people to Retweet, Like or Share then chances are they will. Social media analyst Dan Zarre [...]
Taking a stand: Marketing Alcoholic Beverages Responsibly
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]
LIKE it or NOT: Facebook introduces a new promotions policy
For the last few years I’ve been hounding on about facebook’s promotional guidelines and how to play by the rules. Previously you’ve not been able to run promotions directly on the wall, or use facebook functionality (like, share, comment) to be able [...]
Why Your Company Needs a Social Media Policy
It’s so great to see so many companies embracing social media as a marketing tool these days. Only a few years ago, mention “facebook” or “Twitter” to company decision-makers and watch them squirm for fear of adopting these new communication tools. B [...]
Wondering How to Re-launch a Winery Website? Start Here.
So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]
How to create good content
By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, who doesn’t? – you need content. Simple as that. The best designed website with the trickiest features means nothing if it doesn’t have [...]
Using Instagram to build your brand
Instagram has undeniably become one of the fastest growing social networks, not just for casual interaction between friends, but also for commercial entities with a story to tell. Figures reported by Social Medianews.com.au showed that in April 2013 [...]
Pre-scheduling posts for Facebook
Do you find it challenging to find the time to post on your brand facebook page? It's even more of a task when you are travelling or heading on vacation. If you are responsible for posting content to your Facebook fan page, this may be the most usefu [...]
Wine, Food and Art – The best of Mudgee comes to Pyrmont!
Sunshine. Great wine. Delicious food. Family friendly. What more could you ask for on a Sunday afternoon in Sydney? A taste of Mudgee hit Pyrmont in Sydney last weekend and it was definitely an event to mark on your calendar for future. This is a 10- [...]