Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Managing your brands instagram presence just got easier with Schedu.gram
There’s no doubt instagram is the social media platform to focus on in 2015. The site announced 300 million active users in December 2014, a 50 percent increase from just nine months prior. We know that Australian consumers are active on intagram and [...]
How to optimise your visual social media performance: Canva
A picture can paint a thousand words. But not all brands can afford access to a graphic designer or professional photographer to create beautiful branded images on social media. Whilst there’s certainly merit in obtaining professional photos for some [...]
Using Iconosquare to analyse your Instagram performance
Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]
Facebook introduces Call-to-Action buttons for Pages
Over the last few month’s we’ve seen call-to-action buttons popping up on select facebook pages. I noticed this prompt appear on a few pages in January, but when I logged on this morning the functionality was more broadly available for most of the pa [...]
Facebook brand pages get a makeover
The world of facebook continues to evolve and this time there’s imminent changes announced for brand pages. These changes are designed to mirror the new personal time layout with a less cluttered look. I’ve yet to see this transition across any of t [...]
$1.7m reasons to take the privacy of customer data seriously
For the first time in over 10 years there are changes to the Australian Privacy Act that come into effect this Wednesday 12 March, 2014. 13 new Australian Privacy Principles (APPS) will apply See here for the full guidelines. These changes have been [...]
How the facebook edgerank changes will impact your marketing in 2014
There has been lots of media discussion this week about facebook changing it’s edgerank algorithm. This has been happening for some time now but a statement by facebook confirming the change in early December has sparked a new series of discussion ab [...]
Tips for managing your social media over the festive season.
It’s that time of year that we’re all getting a little weary and looking forward to a much needed break. But just because holidays are near, there’s no need to be taking a break from your social media. Managing your social media over the holiday peri [...]
THREE DAYS OF ROSÉ: The Rosé Revolution Continues in 2013
What better way to kick off the start of summer than with a three-day festival of rosé? Now in its fourth year, the groundswell of support for the Rosé Revolution from rosé lovers over the last three years is testament to the popularity of this dry, [...]
Taking the time to smell the roses
Important sometimes to take the time to stop and smell the roses.