Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Wine, Food and Art – The best of Mudgee comes to Pyrmont!
Sunshine. Great wine. Delicious food. Family friendly. What more could you ask for on a Sunday afternoon in Sydney? A taste of Mudgee hit Pyrmont in Sydney last weekend and it was definitely an event to mark on your calendar for future. This is a 10- [...]
Mastermind Consulting turns five!
My humble little business has reached a significant milestone this month – Mastermind Consulting is now five years old. Yes, it’s been that long, and there’s reason to celebrate as the journey has been exhilarating, to say the least. From as early as [...]
Avoiding negative feedback on facebook
I spend a lot of time on facebook and some posts can be annoying and irrelevant! There may not be a dislike button, but there are ways for your fans to tell you that they don’t like your content and this feedback can impact on your future page perfor [...]
8 Ways to increase your facebook engagement
Have you just discovered what Facebook Edgerank is all about but not sure what the implications are? Here are 8 simple tips to help increase your engagement on your facebook page and have your content seen by a larger group of people: Creating [...]
Understanding Facebook’s Edgerank Algorithm
One of the most common pieces of feedback I receive from facebook training sessions is that participants had no idea that only a small percentage of their fans are seeing their posts. It’s one of the most valuable pieces of information that they take [...]
Magnificent Mudgee
As one of Australia’s oldest wine regions, Mudgee makes for a fabulous getaway destination for the whole family. The first grapes were planted in 1858 and since then, the area has grown to become NSW’s third-largest wine region. Despite it being only [...]
Taronga Western Plains Zoo, but not like the others…
Anyone with kids, living in Sydney, will be very familiar with Taronga Zoo. It’s been one of our lifesavers some mornings, scratching our heads wondering how to fill the day with two children in desperate need of entertainment. As Zoo Friends members [...]
Making your cellar door appeal to a broader audience…
Once upon a time I would have been part of the collective who cringed at the idea of mixing children with cellar doors. Surely it’s only the cashed-up couples or retirees that you want through your cellar door to taste in tranquility? If that’s what [...]
Best Cellar Door in Australia? You betcha!
Outclassing more than 1700* cellar doors in Australia, Logan Wines in Mudgee recently won the title of Gourmet Traveller’s Best Cellar Door Experience, which is no mean feat considering the amazing cellar doors stationed all over our fabulous wine-pr [...]
A Roadtrip like Clockwork – Discovering Orange
Have you ever tried a wine from Orange, in central NSW? This region produces fantastic cool-climate wines that are on high rotation at our house. Maybe you’ve heard of some of the bigger producers like Cumulus’s Climbing and Rolling labels or Phillip [...]