Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
An Easter road trip through Central NSW
Australians can be parochial, but when it comes to exploring our own backyard we’re often neglect what’s on our doorstep and travel further afield. We’ve been guilty of that of late and so we decided that the Easter break was a perfect excuse to head [...]
Redefining Leadership in Australian Wine
This article appeared in the March 2013 Edition of Australia's WBM Wine Business Magazine. “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Q. Adams One often hears the term ‘leadership’ an [...]
Hanging out in the Hunter Valley… with Kids
Once upon a time weekend escapes to the wine regions of Australia were the top of our destination list. My husband, friends and I loved to spend all day sitting tasting wines, talking to the cellar door staff or winemakers and eating out at the regio [...]
Decoding facebook’s Promotional Guidelines
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]
Facebook introduces Page Administrator Roles
If you’re the Administrator of a facebook page you may have noticed that there’s new levels of permission for posting content on your fan page. Page admins can have 5 different roles, each with different abilities: Manager: All content creator powers [...]
The “Anything But Chardonnay” Days are long gone… time to rediscover this fabulous varietal.
It’s not long to go until the Third Annual Chardonnay day on 24 May, 2012. It’s the perfect excuse to be exploring the range of great Chardonnay styles being made across the world, and particularly across Australia and New Zealand. According to Winem [...]
Why Pinning is all the craze: Understanding Pinterest
By Helen Kruger (@Lanikruger) There is little doubt that Pinterest http://pinterest.com/ is THE social media network of 2012. Suddenly it’s in every social media blog, is creeping into Facebook feeds and has been touted as the new social media addict [...]
What’s all the buzz about Instagram about?
There’s been lots of hype this week over Facebook’s $1billion acquisition of the 2-year-old photo sharing application Instagram. Whether the price tag is justified, this is one app to look further into. It’s been the #1 downloaded app on the apple is [...]
Open Omrah and Discover the Pure Taste of the Great Southern Wine Region
We’ve been thrilled to be working with the team at Plantagenet Wines over the last few months to re-launch their Omrah range with new packaging and collateral to tell more of a regional story. Recognising that Omrah has a different consumer following [...]
Just who is your Twitter Audience?
There’s been lots of recent discussion about the relevance of Twitter for the wine industry, with claims that it’s not a consumer oriented platform and more relevant for the wine industry to talk to each other. In many instances this may be the case. [...]