Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Open that Bottle Night: The perfect excuse to raid the cellar…
It’s been a rough start to 2012. On 5 January, my beloved dad passed away. He’d fought various cancers over the past few years, but sadly, the day after he’d been released from hospital he had a tragic accident at home as he pushed all boundaries try [...]
The 9 things you MUST do to succeed online
This is a guest blog by Craig Wilson - doing great things with the NLYZR product that's worth checking out to provide solutions for effective search engine results for your website. He's a go to source for online information, so thought would be usef [...]
Making the most of the Rose Revolution in bars, restaurants and retail
GET ON BOARD THE ROSE REVOLUTION - CELEBRATING DRY, PURPOSE MADE ROSE WINES There’s a real movement happening to educate consumers about dry, purpose made Rose: The Rose Revolution! A great wine style, appropriate all year round but for those of us i [...]
Looks aren’t everything: Why your website should still be the core of your online strategy
Originally published in WBM Wine Magazine - August 2011 A website should be one of the core assets at the centre of your brand’s communication mix. In fact, it’s imperative. However, gone are the days where a website is purely an online company ‘broc [...]
And the #pinotsmackdown title goes to… New Zealand!
Pinot Noir lovers all over the world united last Thursday 18th August for the second annual #pinotsmackdown. It was country vs country in a flurry of tweets that sought to identify the best Pinot Noir producing region or nation. Pinot Noir lovers use [...]
New to virtual wine tastings? Here’s how to participate
A number of virtual wine tastings will occur online over the next few weeks and there’s lots of opportunities to discover new and exciting wines: #pinotsmackdown (18th Aug), De Bortoli Bella Riva Ustream Tasting / (25 Aug), #cabernetday (1 Sept), Be [...]
Time for a Pinot Noir Party… it’s Pinot Smackdown: 18 August 2011
It’s not just a celebration of Pinot Noir, this is nation against nation to see who is making the world’s best Pinot Noir. Now in it’s second year the Pinot Smackdown is a concept brought about by Ed Thralls from Wine Tonite in the USA and has evolv [...]
Getting into the festivities of global Cabernet Day – how and where to get involved
Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examp [...]
Making fine red wine? Pinot Noir Day, Cabernet Day and Grenache Day are just around the corner
There has been lots of wine tweet ups over recent months, and for many of us in the industry, there is a risk of getting some tweet up fatigue. However, I challenge you to think about these big global days as more of an opportunity to engage with you [...]
Using 2-D Codes in Your Marketing Mix
Summary on what 2-D Codes are, how to use them and why should be considered as part of your marketing mix.