Who makes Australia’s best Cabernet Sauvignon? Now, I’m sure you all have your favourite? Is it from the region of Coonawarra, the Yarra Valley, McLaren Vale, Mudgee or does Margaret River take your fancy? There’s so much diversity and regional examples to explore.

Cabernet Day on 1 September is a great opportunity to put region against region and see just how Australian Cabernet Sauvignon has evolved to stand along the finest in the world. Momentum is growing globally for this international social media event and Australian wineries are keen to show you the best wines they are producing. Register on http://cabernet.eventbrite.com/ to get involved.

We’re hearing reports of back vintage wines being pulled out of the cellar, exclusive new releases being sent to sample and international distributors (yes including those from New Zealand) who sell in Australia also getting into the action. This is an event for everyone to participate in.


There will be a general tweet up from 7-8.30pm EST for anyone who wants to get involved at home, but you’re not restricted to that time zone. There are events and free tastings happening all over Australia. Summary of some of the global events can be found here  and the big free tastings are as follows:


Where: Coast Roof Top Bar and Restaurant

The Roof Terrace, Cockle Bay Wharf,

Darling Harbour, Sydney, NSW 2000

Time: 4- 6.00pm



Where: The Qwoff Boys Headquarters

15b Richard Street,

Hindmarsh SA 5007

From 6pm

Spots are limited so please email justin@qwoff.com.au for availability



Zema Estate Winery,

Riddoch Hwy,


5.30pm to 6.30pm



Wolf Blass Visitors Centre

97 Sturt Hwy

Nurioopta, SA 5355




Wine Experience

150 Baroona Rd,

Rosalie, Brisbane QLD 4064

When: 5pm kick off



d’Arenberg Winery

Osborn Road
McLaren Vale SA 5171

When: Between 1 and 3pm

Winemakers – please bring a bottle of Cabernet along



The Left Bank Café, Bar and Restaurant

15 Riverside Drive

East Fremantle WA 6158

5pm – 7pm



Join Kate Morgan from Fraser Gallop, Brad Wehr from Wine By Brad and Mantra and Viren Goundrie from Stella Bella as they taste and discuss a range of top Australian Cabernet.

Must – Margaret River

107 Bussell Highway

Margaret River WA 6285

From 5.30pm



If you want to submit samples for the tastings, download Cabernet Day Address-Labels and get your samples out to the venues.

REMEMBER: Please include your twitter handle on the bottle if you have one so people can tweet about your wines, mark the RRP and include an order form for people who love your wine on the evening. This is a great opportunity to show your wines so please think about what Cabernet best represents your brand (maybe it’s something unique or back vintage release)

Those who make the most of these varietal days really think about how they can engage and educate their consumers and make it simple to get involved. Some suggestions you might want to consider:

  • Sell sample packs and spread the word to your consumers on your database – this is an opportunity for you to talk to your customers about your products and the wineries who think through how they will spread
  • Collaborate with other wineries in your region – maybe hold a tasting in your local vistor centre and get consumers involved – advertise collaboratively and get people along to try the Cabernets from your region
  • Get your retailers excited – hold tastings on the day in store with some of your retail customers and watch the stream of tweets on a site like www.twitterfall.com
  • Educate – it’s intimidating for some consumers to talk about wine so help them on the journey. Provide some information about the wines, upload videos, think about how you can create content in advance of the day so people can hear your messages whilst tasting your wines.