Is there a more fitting time for a new start than the beginning of the year? After a refreshing break over the festive season, our energy lifts and clarity of mind kicks in to gear. It’s a great time to evaluate the effectiveness of our marketing pla [...]
The marketing landscape is a moveable feast. As much as we love working in an industry that constantly changes, it’s often hard to keep abreast of the latest digital and social media trends. So to kick off 2016, the Mastermind team has summarised the [...]
Waiting for a rainy day to open those wines you’ve been saving? That day is the last Saturday in February each year. Great wine is made to be shared, wouldn’t you agree? And it’s not always about cracking open the oldest bottle in your cellar (altho [...]
Instagram has grown by more than 30% in the last year, with more than five million active accounts in Australia alone. With this rapid growth comes the invention of new ways to embrace these users. Say hello to the InstaMeet. The first early adaptor [...]
User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]
Let me tell you a story. There are three characters in this tale – The Brand, The Product and The Consumer. One balmy summer’s evening, The Brand and The Consumer had a one-night stand. Their dalliance was fun, intriguing and left The Consumer hoping [...]
Often email marketing strategies focus on communicating to your existing database, but there’s an opportunity to capitalise on automated emails that send a targeted message based on a specific event or website behaviour. These emails are called trigg [...]
Top 10 Tips to Improve Your Email Marketing How alarming is this fact? IBM research found that 17% of all emails never see the inside of a recipient’s inbox. From defunct emails and SPAM traps to uninteresting subject lines, there’s a multitude of re [...]
As technology evolves and shiny new platforms are introduced into the marketing mix, the role of email in marketing strategy can often be neglected. And yet, when done properly, email is still one of the most powerful tools in a company’s marketing a [...]
Everyone’s talking about a particular buzzword in the marketing industry: Content. This buzzword embodies a powerful tool that’s pushing standard advertising to the back of the queue. It’s nudging traditional marketing methods off the platform, and, [...]