Social Media Archives | Page 5 of 8 | Mastermind Consulting

Using Iconosquare to analyse your Instagram performance

Iconosquare (formerly Statigram) is a useful tool to have in your instagram marketing toolbox. It was one of the earliest programs to be web based and allow you to gain some insights into your brand performance. Iconosquare works in conjunction with [...]

By | February 26th, 2015|App Reviews, Social Media|0 Comments

Facebook introduces Call-to-Action buttons for Pages

Over the last few month’s we’ve seen call-to-action buttons popping up on select facebook pages. I noticed this prompt appear on a few pages in January, but when I logged on this morning the functionality was more broadly available for most of the pa [...]

By | February 12th, 2015|Social Media|0 Comments

Facebook brand pages get a makeover

The world of facebook continues to evolve and this time there’s imminent changes announced for brand pages.  These changes are designed to mirror the new personal time layout with a less cluttered look. I’ve yet to see this transition across any of t [...]

By | March 13th, 2014|Social Media, Uncategorized|0 Comments

How the facebook edgerank changes will impact your marketing in 2014

There has been lots of media discussion this week about facebook changing it’s edgerank algorithm. This has been happening for some time now but a statement by facebook confirming the change in early December has sparked a new series of discussion ab [...]

By | December 19th, 2013|Social Media|0 Comments

Tips for managing your social media over the festive season.

It’s that time of year that we’re all getting a little weary and looking forward to a much needed break. But just because holidays are near, there’s no need to be taking a break from your social media. Managing your social media over the holiday peri [...]

By | December 18th, 2013|Social Media|0 Comments

LIKE it or NOT: Facebook introduces a new promotions policy

For the last few years I’ve been hounding on about facebook’s promotional guidelines and how to play by the rules. Previously you’ve not been able to run promotions directly on the wall, or use facebook functionality (like, share, comment) to be able [...]

By | August 28th, 2013|Social Media|0 Comments

Why Your Company Needs a Social Media Policy

It’s so great to see so many companies embracing social media as a marketing tool these days. Only a few years ago, mention “facebook” or “Twitter” to company decision-makers and watch them squirm for fear of adopting these new communication tools. B [...]

By | August 21st, 2013|Social Media|0 Comments

Wondering How to Re-launch a Winery Website? Start Here.

So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]

By | August 20th, 2013|Social Media|0 Comments

Moving beyond being “liked”

Let’s face it, everyone likes to be popular. But if the number of likes and fans on your facebook page is your core metric of your facebook marketing, it’s time to rethink your strategy. Don’t get me wrong – having a reasonable number of fans on your [...]

By | June 29th, 2013|Social Media|0 Comments

Using Instagram to build your brand

Instagram has undeniably become one of the fastest growing social networks, not just for casual interaction between friends, but also for commercial entities with a story to tell. Figures reported by Social Medianews.com.au showed that in April 2013 [...]

By | June 7th, 2013|Social Media|0 Comments