Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
It’s Fun Being Alternative! 2025 Alternative Varieties Wine Show
The cool kids all gathered in Mildura in early November. The 2025 Australian Alternative Varieties Wine Show (AAVWS) is now in its 25th year, celebrating wines that push boundaries and challenge conventions. What started as an idea in 1999 by Stefano [...]
Google Just Flipped the Script: Google AI Mode Introduced in Australia
AI Mode officially launched in Australia last week, marking one of the biggest shake-ups in digital marketing in recent times. According to Semrush, approximately 90% of all global searches happen via Google, so the ripple effects of AI Mode will be [...]
Spreading Good News with #Grapeful: A Campaign for Positivity
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vib [...]
What do the new ABAC regulations mean for marketers in the drinks industry?
If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no- [...]
Five Ways To Authentically Build Your Instagram Following
One of the first questions we’re often asked by our clients is “How do I get more Instagram followers?”. While some patience is required, incrementally growing your social media following is possible – you just have to know what to do! We share our t [...]
What Apple Mail’s changes mean for your EDM analytics
September 2021 saw Apple Mail release Mail Privacy Protection (MPP), so for Apple device users who opt in, email marketers will lose the ability to accurately measure both whether an email has been opened and where a subscriber is. What does this mea [...]
A Game Changer in the World of Wine Preservation! Introducing Coravin
There are times when you just want to enjoy a glass of wine and not have the rest of the bottle go to waste. Alternatively, you might have some people at your table who prefer a white, with others opting for a red. The dilemma … what do you open? Luc [...]
IT’S ALL IN THE SPIN: GIESEN GROUP’S MILLION DOLLAR INVESTMENT IN ALCOHOL-REMOVAL WINE TECHNOLOGY
Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]
Instagram Reels vs. TikTok
Amid the U.S. government's plans to potentially ban TikTok due to data privacy concerns, on August 5, 2020, Instagram announced the release of a new feature that's similar to the China-based app – Instagram Reels. With TikTok’s future uncertain, Inst [...]
What is Clubhouse and how to get invited
From celebrity stars such as Oprah Winfrey, Kevin Hart and Ashton Kutcher to fashion brands and Silicon Valley big guns, Clubhouse is the new social media platform that everyone is talking about (and trying to get an invite to). So, what is Clubhouse [...]