Leading New Zealand wine company Giesen Group is taking the non-alcohol wine category seriously, investing over a million dollars in their own specialised spinning cone technology to further refine its Giesen 0% wine range. This investment signals co [...]
From celebrity stars such as Oprah Winfrey, Kevin Hart and Ashton Kutcher to fashion brands and Silicon Valley big guns, Clubhouse is the new social media platform that everyone is talking about (and trying to get an invite to). So, what is Clubhouse [...]
In this 2021 trend forecast, we examine the food and drink trends that will drive consumer behaviour in the year ahead. COVID-19 certainly presented an unprecedented number of challenges for the wine, beverage and hospitality industry in 2020. And wh [...]
*Updated November 2022 Cabernet Day, Chardonnay Day, Malbec moments … it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine by way of varietal wine days. And yes, we’re guilty as charged, often working [...]
It’s not often that I’m left speechless. However, last week was certainly one of those moments where I was totally lost for words. The wine awards calendar is always something we look forward to as a team, it’s like the wine circuit for wine judges w [...]
Our own Trish Barry has been acknowledged for championing diversity and equality and named a Marketer of the Year in the 2020 Australian Women in Wine Awards. The Australian Women in Wine Awards are the world’s first and only awards platform for wome [...]
It has been a particularly challenging time for the hospitality and tourism sector, and sadly the battle for many is far from over. Many well established restaurants, bars, wineries, cellar doors and venues have been forced to close throughout COVID- [...]
Having worked in marketing for over 20 years, I’ve been in many situations where experts have been needed – pulling in people with specific skills to be help drive the growth of a brand. When it comes to looking for a marketing partner to support you [...]
Your digital presence has never been so critical, especially in a post COVID-19 world where consumers are wanting to conduct more and more business online. Understanding how your customers are engaging with your brand in a digital format and identify [...]
There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]