The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" This keeps springing to mind every time I visit a place that has been pretty much designed with Instagrammers in mind (Yes, I’m looking at you Daybreaker sunrise yog [...]
Keeping up to speed with the ever changing pace of social media can be challenging. So when the leave pass was granted to attend 2019 Social Media Marketing World (along with 6000 fellow marketers) to refine my skills and keep up to speed with latest [...]
There is a changing profile of wine drinkers in Australia. Australians are drinking wine less frequently and are opting for other beverages including more non-alcoholic options, gin, cocktails and craft beer. As the population gets older there’s als [...]
There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]
Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]
For the first time in over 10 years there are changes to the Australian Privacy Act that come into effect this Wednesday 12 March, 2014. 13 new Australian Privacy Principles (APPS) will apply See here for the full guidelines. These changes have been [...]
You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]
There’s been lots of discussion over the past week about the introduction of Google’s own social network platform named Google +. Just two weeks since the initial beta launch there’s reports that there may be over 20 million users by the weekend. Lik [...]
I often hear the criticism that social media is all about the industry talking to each other and messages are not reaching the broader consumer market. This is especially the case after large tweet ups like #chardonnay day or #roserev where there are [...]
