Consumer Trends

Cyber safety – keeping our kids safe online

There’s no doubt the World Wide Web is a fantastic playground and education resource for our children. But this wonderland comes with issues that prove tricky to tackle even for the most tech-savvy parents. Unlike our generation, our children (and th [...]

By | June 21st, 2016|Consumer Trends, Uncategorized|0 Comments

Latest Social Media Trends in Australia: Sensis Yellow Pages 2015 Report

Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]

By | May 31st, 2015|Consumer Trends, Social Media|0 Comments

$1.7m reasons to take the privacy of customer data seriously

For the first time in over 10 years there are changes to the Australian Privacy Act that come into effect this Wednesday 12 March, 2014. 13 new Australian Privacy Principles (APPS) will apply See here for the full guidelines. These changes have been [...]

By | March 10th, 2014|Consumer Trends|0 Comments

Taking a stand: Marketing Alcoholic Beverages Responsibly

You’d have to be living under a rock to have missed the recent increase in binge drinking and alcohol-fuelled violence among Australians. It’s a scary shift of what used to be acceptable behaviour – having a few drinks with good friends formed part o [...]

By | September 2nd, 2013|Consumer Trends|0 Comments

The buzz about Google +: What you need to know

There’s been lots of discussion over the past week about the introduction of Google’s own social network platform named Google +. Just two weeks since the initial beta launch there’s reports that there may be over 20 million users by the weekend. Lik [...]

By | July 14th, 2011|Consumer Trends, Social Media|2 Comments

Just who are you talking to? Involving your target consumer in your brand conversation.

I often hear the criticism that social media is all about the industry talking to each other and messages are not reaching the broader consumer market. This is especially the case after large tweet ups like #chardonnay day or #roserev where there are [...]

By | June 15th, 2011|Consumer Trends|0 Comments

Tweet Ups: What’s all the Buzz about

There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.

By | November 10th, 2010|Consumer Trends, Innovation, Social Media, Wine Marketing|2 Comments

Welcome to the Mastermind Consulting Blog

Welcome to the Mastermind Consulting Blog - which I call my Mastermind Musings.

By | September 9th, 2010|Consumer Trends, Innovation, Other, Social Media, Wine, Wine Marketing|0 Comments