AI Mode officially launched in Australia last week, marking one of the biggest shake-ups in digital marketing in recent times. According to Semrush, approximately 90% of all global searches happen via Google, so the ripple effects of AI Mode will be [...]
In a world often dominated by headlines that can feel overwhelming, a new movement is brewing in the wine industry, and it’s all about positivity. The campaign, dubbed #Grapeful, aims to capture and share the countless good news stories from this vib [...]
If, like us, you’re responsible for marketing alcohol, then you’ll be well-aware of the ABAC (Alcohol Beverages Advertising Code) regulations. It’s the code that governs responsible marketing of beverage products. Until now, if you were marketing no- [...]
*Updated November 2022 Cabernet Day, Chardonnay Day, Malbec moments … it seems that wine marketers exploit any commercial opportunity that presents itself to sell more wine by way of varietal wine days. And yes, we’re guilty as charged, often working [...]
There’s no denying that 2020 has not shaped up to be what any of us had envisaged. I’m a planner by nature and inherently like to do the research to help drive strategy. However, COVID-19 and the resulting aftermath has been a blow that none of us co [...]
As Australia’s COVID-19 restrictions start to ease and winery cellar doors plan their reopening strategies, it’s a good time to pause and reflect on the role cellar door plays in a winery’s sales and marketing mix. Wineries were forced to close earli [...]
The Australian wine industry gathered in Orange in September 2019 for the Wine Depot Industry Impact Conference, facilitated by WISA. With the theme of “Dare to be Seen” it was a great opportunity to revisit best practices and focus on consumer exper [...]
Anyone working in the wine industry would jump at the opportunity to visit the US’s Napa Valley. It’s proclaimed as a key wine tourism destination and being so close to Silicon Valley it was always on my ‘wish list’. Surely this was a region abreast [...]
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]