social media Archives - Page 3 of 4 - Mastermind Consulting

Managing Social Media over the Holidays

Is that the sound of a Champagne cork popping? As we rush to enjoy the festive cheer and embrace the downtime this time of year affords, it’s worth remembering that our customers are still active on social media and possibly interacting with your bra [...]

By | December 20th, 2015|Social Media|0 Comments

Australia’s First Winery InstaMeet

Instagram has grown by more than 30% in the last year, with more than five million active accounts in Australia alone. With this rapid growth comes the invention of new ways to embrace these users. Say hello to the InstaMeet. The first early adaptor [...]

By | October 29th, 2015|Social Media|0 Comments

Top 5 Tips to Create User Generated Content around your brand

User-generated content (UGC) is defined as "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of [...]

By | October 29th, 2015|Digital Marketing|0 Comments

5 pro tips and your best source of information on Instagram for Business

Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]

By | August 17th, 2015|Social Media|0 Comments

Latest Social Media Trends in Australia: Sensis Yellow Pages 2015 Report

Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]

By | May 31st, 2015|Consumer Trends, Social Media|0 Comments

Tips for managing your social media over the festive season.

It’s that time of year that we’re all getting a little weary and looking forward to a much needed break. But just because holidays are near, there’s no need to be taking a break from your social media. Managing your social media over the holiday peri [...]

By | December 18th, 2013|Social Media|0 Comments

Wondering How to Re-launch a Winery Website? Start Here.

So where do you start when launching a winery website? The list is long and the process can often be intimidating. There’s new technology to navigate, creative considerations to agree on, messages to craft, not to mention a significant financial and [...]

By | August 20th, 2013|Social Media|0 Comments

Moving beyond being “liked”

Let’s face it, everyone likes to be popular. But if the number of likes and fans on your facebook page is your core metric of your facebook marketing, it’s time to rethink your strategy. Don’t get me wrong – having a reasonable number of fans on your [...]

By | June 29th, 2013|Social Media|0 Comments

Pre-scheduling posts for Facebook

Do you find it challenging to find the time to post on your brand facebook page? It's even more of a task when you are travelling or heading on vacation. If you are responsible for posting content to your Facebook fan page, this may be the most usefu [...]

By | June 1st, 2013|Social Media|1 Comment

Content to Connect – Making your time on social media channels count

I constantly see examples of brands that have merely set up social media channels and have not thought through the reasons why they are there or how they are going to provide content that’s interesting to their audience. The result is that engagement [...]

By | April 13th, 2013|Social Media|0 Comments