Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Making fine red wine? Pinot Noir Day, Cabernet Day and Grenache Day are just around the corner
There has been lots of wine tweet ups over recent months, and for many of us in the industry, there is a risk of getting some tweet up fatigue. However, I challenge you to think about these big global days as more of an opportunity to engage with you [...]
Using 2-D Codes in Your Marketing Mix
Summary on what 2-D Codes are, how to use them and why should be considered as part of your marketing mix.
Let’s share Australian #Chardonnay stories with the world on 26 May
The plans for Chardonnay Day plans on 26 May, 2011 are coming together and lots of great meet ups are being planned on a global scale. If you have not already registered, it’s not too late to do so on the Eventbrite site. In Australia, there’s lots [...]
Listening In: Simple, and Free, Ways to Monitor Brand Mentions
People are talking about your brand on the web. Given wine is such a natural part of our conversations, you're sure to see comments posted on wines being opened with friends, wines with faults and inevitably your brand will come up at some time as pa [...]
Get involved in #Chardonnay day on 26 May
There’s less than a month to go until #Chardonnay day on 26 May, 2011 - now in its second year and momentum is growing daily. Following the global success of #Cabernet Day, #hunterwine, #yarrawine, #barossawine and other initiatives like The Rose Rev [...]
Tell your Australian Wine Stories to the world – Get Involved in #WCATT
There’s a week to go until American social media guru Rick Bakas arrives in Australia for Wine Communicators of Australia Annual Lecture Series and Regional Tweet Ups and there’s much excitement gathering around the opportunity to learn more about so [...]
Another perspective on those gimmicky wine marketing campaigns
Last Tuesday (22 Feb) Huon Hooke published an article called “Wine Snobs can put a cork in it.” In the article he criticised initiatives like the Rosé Revolution noting “Fancy campaigns aren't needed to prove our drops are among the best” and “There [...]
Celebrating Wine Memories – Open that Bottle Night: 26 February 2010
It may seem that there’s an abundance of wine related social media initiatives emerging and something to get involved in on a weekly basis. Having started the first few Australian Tweet ups with #WCATT in August 2010 this really excites me as people [...]
New Years Social Media Resolutions
2011 starts a new journey for many in the world of social media. It’s a year where people will move on from just talking about why you should participate and get more active and strategic about the way you engage. Let’s face it, we can spend a lot of [...]
Tweet Ups: What’s all the Buzz about
There’s lots of discussion of late about ‘Tweet Ups.’ Having been involved in organising a few (Wine Communicators of Australia Taste and Tweet #WCATT, Best’s Tweet Up, #Cabernet Day and the Rosé Revolution) I thought I’d share some thoughts with you on ways to make the most of the opportunity.