Our latest thoughts on marketing strategy, case studies, consumer insights, social media platforms and thoughts on content marketing.
Making your cellar door appeal to a broader audience…
Once upon a time I would have been part of the collective who cringed at the idea of mixing children with cellar doors. Surely it’s only the cashed-up couples or retirees that you want through your cellar door to taste in tranquility? If that’s what [...]
Best Cellar Door in Australia? You betcha!
Outclassing more than 1700* cellar doors in Australia, Logan Wines in Mudgee recently won the title of Gourmet Traveller’s Best Cellar Door Experience, which is no mean feat considering the amazing cellar doors stationed all over our fabulous wine-pr [...]
A Roadtrip like Clockwork – Discovering Orange
Have you ever tried a wine from Orange, in central NSW? This region produces fantastic cool-climate wines that are on high rotation at our house. Maybe you’ve heard of some of the bigger producers like Cumulus’s Climbing and Rolling labels or Phillip [...]
Time to celebrate women in wine
Female-focused wine events polarise everyone, both in and outside of the wine industry. The conversation on social media channels over recent weeks has demonstrated just how divided people are about events like the Fabulous Ladies’ Wine Society Women [...]
An Easter road trip through Central NSW
Australians can be parochial, but when it comes to exploring our own backyard we’re often neglect what’s on our doorstep and travel further afield. We’ve been guilty of that of late and so we decided that the Easter break was a perfect excuse to head [...]
Redefining Leadership in Australian Wine
This article appeared in the March 2013 Edition of Australia's WBM Wine Business Magazine. “ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Q. Adams One often hears the term ‘leadership’ an [...]
Hanging out in the Hunter Valley… with Kids
Once upon a time weekend escapes to the wine regions of Australia were the top of our destination list. My husband, friends and I loved to spend all day sitting tasting wines, talking to the cellar door staff or winemakers and eating out at the regio [...]
Decoding facebook’s Promotional Guidelines
We’ve all seen brands on facebook make claims on their pages “first five people to comment will win a free bottle of wine” or “share this photo to win.’ Promotions on facebook are a great way of building engagement with fans and growing the number of [...]
Facebook introduces Page Administrator Roles
If you’re the Administrator of a facebook page you may have noticed that there’s new levels of permission for posting content on your fan page. Page admins can have 5 different roles, each with different abilities: Manager: All content creator powers [...]
The “Anything But Chardonnay” Days are long gone… time to rediscover this fabulous varietal.
It’s not long to go until the Third Annual Chardonnay day on 24 May, 2012. It’s the perfect excuse to be exploring the range of great Chardonnay styles being made across the world, and particularly across Australia and New Zealand. According to Winem [...]