As technology evolves and shiny new platforms are introduced into the marketing mix, the role of email in marketing strategy can often be neglected. And yet, when done properly, email is still one of the most powerful tools in a company’s marketing a [...]
Everyone’s talking about a particular buzzword in the marketing industry: Content. This buzzword embodies a powerful tool that’s pushing standard advertising to the back of the queue. It’s nudging traditional marketing methods off the platform, and, [...]
Did you catch our recent webinar: “Social success: How to leverage Instagram to grow wine brand awareness” by Trish Barry? If you were, you’ll know the social platform once deemed “hipsters-and fashion bloggers only” is now as widespread and mainstre [...]
Since the launch of YouTube in early 2005, the Internet has been flooded with all manner of video content. For businesses, YouTube offered (and still does), an additional channel to connect with consumers and showcase marketing and customer relations [...]
Let’s face it; we all love a good deal. And in an environment where there’s a surplus of wine consumers have more choice than ever before. Good value wines have never been so accessible and with almost 3,000 different brands (and that’s just domestic [...]
Insights into Australian Social Media usage and trends are often hard to come by. So when Sensis publishes their annual Social Media Report into how Australian consumers and businesses are using social media we’re always quick to download and absorb [...]
Your owned media sites are important in your marketing mix because you can control the messages and can also analyse how specific content is performing. However, in many instances you cannot fully view initiative results and understand the true user [...]
The world of Search Engine Optimisation (SEO) is complex and like many elements of digital media it is always evolving as Google and other search engines tweak their algorithms to ensure relevant content is delivered to users. It’s something you need [...]
There’s plenty of ways to listen to feedback about your brand on social media. However in many instances, the way that brands approach this is manual and time consuming. Mentions and conversations across platforms are often responded to by manually l [...]
There’s no doubt instagram is the social media platform to focus on in 2015. The site announced 300 million active users in December 2014, a 50 percent increase from just nine months prior. We know that Australian consumers are active on intagram and [...]