Vintage time is the ultimate opportunity for winery storytelling. We love being out and about with Mastermind wine clients, helping to guide their content strategies whilst getting a better understanding of different parcels and vineyards. Whilst it [...]
Picture this: you pay hundreds of dollars for a fabulous new handbag and wear it once. It stays locked up in your cupboard, gathering dust with no-one enjoying its beauty. Not ideal, right? Same principle applies to your content. You invest thousands [...]
Picture this. You walk into a bookshop and spy a range of novels filling the shelves. All the genres are there. Crime, romance, biography – every taste is catered for. But at the front of the store sit the best-sellers. These are the books that are s [...]
By Sophie Knox So everyone’s talking about creating good content. If you have an online presence – let’s face it, if you don’t by now here’s your wake-up call – you need content. Simple as that. The best designed website with the trickiest features m [...]
Have you just discovered what Facebook Edgerank is all about but not sure what the implications are? Here are 8 simple tips to help increase your engagement on your facebook page and have your content seen by a larger group of people: Creating [...]
One of the most common pieces of feedback I receive from facebook training sessions is that participants had no idea that only a small percentage of their fans are seeing their posts. It’s one of the most valuable pieces of information that they take [...]