Marketing Strategy Archives | Mastermind Consulting

Singlefile Wine Club

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Singlefile Wines in the Great Southern, Western Australia approached Mastermind Consulting to assist with the launch of a premium wine club. The club structure was strategically executed, ensuring the three different wine club tiers each had a uniq [...]

Canada Bay Club

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Canada Bay Club approached Mastermind Consulting to assist with a digital marketing strategy. After learning the club's fascinating history and ongoing commitment to the local community, it was clear there was a need to curate and amplify these st [...]

Nerada Tea

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Nerada Tea have been the pioneers of the Australian tea industry, continually overcoming the odds to establish and build a viable range of Australian grown black tea products. In 2018, Nerada approached Mastermind Consulting to help refine its mark [...]

Nerada Tasting Tea-m


Mastermind assisted Nerada Tea to create a social media campaign to raise brand awareness and create a consumer experience. A “tasting tea-m” of influencers were recruited to taste and review a selection of Nerada teas, sharing their thoughts, expe [...]

Scarborough Wines 30th Birthday

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In 2017, Scarborough Wine Co. celebrated their 30th Birthday and approached Mastermind to create a digital campaign that celebrated this milestone. Stories and photos created by the loyal Scarborough community became the hero of the birthday celebr [...]

Redman Wines

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Mastermind Consulting has helped with Redman Wines with a marketing strategy to create a consistent and authentic communication with a modern audience through digital and social mediums. Mastermind has helped Redman Wines: develop responsive websit [...]

Mr. Riggs Wine Company

Ben Riggs is no stranger to the wine community. He has clocked a prolific 42 vintages over his time in the industry, 14 of which were spent at the helm of Wirra Wirra in McLaren Vale. Now, Ben Riggs is leading the McLaren Vale charge at Mr. Riggs [...]

Best’s Consumer Tasting Panel


It is clear that Best’s brigade of followers is a loyal and engaged bunch. In light of this commitment and recognising that 92% of consumers trust recommendations from those they know over all other forms of advertising*, Mastermind was compelled [...]