Nerada Tea have been the pioneers of the Australian tea industry, continually overcoming the odds to establish and build a viable range of Australian grown black tea products. In 2018, Nerada approached Mastermind Consulting to help refine its marketing messages, revamp their digital ecosystem and bring the brand story to life.
Nerada Tea’s mission is simple – to produce Australia’s freshest, finest and most sustainable black tea. Cultivated in the lush, tropical climate of the Atherton Tablelands in Far North Queensland, the tea grows in perfect harmony with its surrounding environment, with no pesticides or irrigation. Nerada’s commitment to sustainable farming practices has recently gained them Rainforest Alliance certification.
Mastermind has helped Nerada launch a new responsive website with e-commerce functionality and establish an authentic dialogue between the consumer and the brand via email, Facebook, Instagram and Twitter. The results have been phenomenal, with original photography and expansive story telling providing a strong content foundation.