Jo Marsh at Billy Button Wines from Bright in the Alpine Valleys in Victoria was having trouble selling wine with an eCommerce website that was having several issues. With a plethora of amazing alternate varietals, a loyal following of dedicated fans and a growing wine club it was important to choose the appropriate website.
A new Commerce7 website, specifically designed for the wine industry was built using a WordPress template called Spectra. This combination suited Billy Button and their sister brands, Shy Susan and Anderson & Marsh as it has enough flexibility in design to accommodate the array of wines and a back end system that has open API which can integrate with accounting, reporting and winery systems.
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