Project Description

A clever, strategic Facebook paid campaign was run for the wineries of Margaret River to showcase wines and offers available as cellar doors were temporarily closed due to the Covid-19 pandemic.

Investment in paid digital advertising was judicious and resulted in a substantial growth in engagement. The week-long campaign using audience targeting and lookalike eDM subscribers resulted in more people hearing about the exceptional wines, and drove up followers, website views and unique link clicks.

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