Singlefile Wines in the Great Southern, Western Australia approached Mastermind Consulting to assist with the launch of a premium wine club. The club structure was strategically executed, ensuring the three different wine club tiers each had a unique offering to appealto key target audiences.
A suite of collateral was designed in line with Singlefile’s ideals of excellence and quality and included a brochure to communicate the proposition of the wine club to prospective customers, as well as product tasting cards and wine club cards to include upon sign up. The club was launched via different mediums, including in cellar door, to the existing customer database via email and promoted on relevant social media channels.
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